Turn AI Visibility into Growth

Answer Engine Optimization (AEO) Services Delivered


1

Get visibility on Google AI Overviews

Get more brand mentions on top of Google search results.

Get visibility on Google AI Overviews
2

Get visibility on ChatGPT

Get more brand mentions and citations on ChatGPT

Get visibility on ChatGPT
3

Get visibility on Claude

Get recommended by Anthropic's Claude LLM

Get visibility on Claude
5

Get visibility on Perplexity

Become the recommended brand on Perplexity

Get visibility on Perplexity
4

Get visibility on Microsoft Copilot

Build trust with enterprise executives on Microsoft Copilot

Get visibility on Microsoft Copilot
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Our simple AEO definition

What is Answer Engine Optimization, actually?

Answer engine optimization (AEO) is the practice of structuring your content, data, and digital footprint so that AI-powered answer engines treat you as the credible source on the topics you care about.

The mechanics are different from classic SEO. Classic SEO optimizes a page to rank in a list of ten links. AEO optimizes the entire information environment around your brand — your pages, the third-party content that mentions you, the structured data that describes you, and the entity associations that link you to your topic — so that a large language model assembling an answer reaches for your information first.

seo-vs-aeo-venn-diagram

In practical terms, AEO blends:

  1. Entity and topic authority. Making sure AI models understand who you are, what you do, and what you're the expert on.
  2. Content built for extraction. Pages structured so an AI can lift a clean, citable answer out of them without having to guess.
  3. Structured data and machine-readable signals. Schema, FAQ markup, clear semantic HTML — the boring infrastructure that makes the difference.
  4. Off-site presence. What other credible sources say about you, where you show up in datasets, and which third-party content gets cited alongside yours.

What's the difference between AEO and SEO?

SEO optimises a page to rank in a list of ten blue links. AEO optimises your brand to be cited inside the AI-generated answer that now sits on top of that list. The two share a foundation — crawlability, topical depth, schema, terminology, and E-E-A-T are non-negotiable for both — but the work diverges from there. SEO is built around keyword rankings, backlinks, and organic traffic to your site. AEO is built around brand citations, atomic answers, query fanout, and how often your name shows up when buyers ask ChatGPT, Perplexity, Google AI Overviews, or Copilot for a recommendation.

If SEO is about being on the list, AEO is about being chosen. See more in the video below. 👇

How much do AEO services cost?

Generate More's AEO services range between $250 an hour and $5700 per month.

See how we do Answer Engine Optimization

Every AEO program we run is built around three questions: where are you visible today, where do you need to be visible, and what's the most efficient path between those two points? The work breaks down into four areas.

We audit your baseline AI search visibility

We start by measuring where your brand currently shows up across AI answer engines. Which prompts surface you? Which surface your competitors? What's the citation gap? We run this across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, and we give you a baseline you can actually track over time instead of vibes.

This step is where a lot of agencies hand-wave. We don't. You get numbers.

 

marketing strategy

 

We define your brand and positioning

Before we create any new content we deeply research your brand, your ideal customers and how you position in your marketplace.

During on-boarding we capture what makes your brand unique, so we can create unique content at scale that looks and sounds like you.

Other forms of content we use:

Sales Collateral
Case Studies
Product Documentation

We generate ready-to-publish content

Most "AEO content" is just SEO content with an FAQ tacked on the end. That's not the bar. We restructure your most important pages — and write new ones where there are gaps — so that AI models can extract a clean, accurate, brand-attributable answer. That means clear definitions, source-able claims, opinionated takes that stake out a position, and the kind of dense, well-organised information AI models reach for.

We work on your existing top pages first because those already have authority signals attached. New content fills the gaps the audit surfaced.

 

We optimize your entity, schema, and technical AEO

This is the unglamorous half that most teams skip. We implement and clean up structured data (Organization, Product, FAQPage, HowTo, Article schema as relevant), tighten up your entity associations across the open web, and fix the technical signals — clean HTML, fast pages, parseable content structure — that affect whether an LLM can confidently use your page as a source.

 

seo vs aeo comparison

 

We measure impact all the way to qualified leads

We build the reporting infrastructure for you to measure and take action in sales-qualified leads.

You get monthly reporting on progress and detailed insights on the channels driving most new business to you over your competitors.

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Don't know where your marketing is leaking pipeline?

Generate More specializes in marketing to enterprise and mid-market organizations. We know how to accelerate long sales cycles and position complex solutions to attract and close high-value enterprise sales deals.

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Frequently asked questions

The honest answers, before you book a call.

We'd rather you self-qualify than waste a discovery call. Here are the questions we get most often about AEO — answered the way we'd answer them if we were sitting across the table from you.

How is AEO different from SEO?

At Generate More, we draw a clear line between the two: SEO optimises a page to rank in a list of links, while AEO optimises a brand to be cited inside an AI-generated answer. The two overlap — strong SEO foundations help AEO, and a lot of AEO work ends up improving classic search performance as a bonus — but the goal, the deliverables, and the way you measure success are genuinely different.

If your reporting still ends at "rankings" and "organic sessions," you're measuring the wrong thing for 2026.

How long does it take to see AEO results?

In Generate More engagements, visibility signals start moving in 30–60 days. Meaningful citation share usually takes three to six months, depending on how much catch-up work the site needs and how competitive your topic area is.

Anyone promising overnight results is selling you something else.

What KPIs do you actually track?

At Generate More, we track the metrics that matter: share of AI citations on your priority prompts, prompt coverage (how many of your target queries surface you at all), branded query growth, and downstream conversions.

We also track the classic SEO metrics because they don't stop mattering — but they sit alongside the AEO ones, not in front of them.

Is AEO a fad?

No. As an AEO agency, Generate More sees the format of search results changing because the format of search itself is changing. The acronym might shrink to nothing in a couple of years — most people will just call it "search" again — but the underlying work of being the credible source AI models choose isn't going anywhere.

If anything, it becomes more entrenched as model use grows.

Do you do AEO and SEO together?

Yes. At Generate More, almost everyone who hires us for AEO ends up improving their classic SEO at the same time, because the foundations overlap. We don't sell them as separate products with separate retainers and separate teams — that's an agency invoice problem, not a client problem.

Will AEO work for my industry?

Most of the time, yes — but the strategy looks different in regulated industries (finance, health, legal) than it does in commodity B2B SaaS than it does in B2C.

At Generate More, we tell you on the first call whether your topic area is a fit, and what realistic results look like.

Which AI answer engines do you optimise for?

Generate More optimises for ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, and Microsoft Copilot — the six surfaces that cover the overwhelming majority of B2B buyer prompts in 2026. We monitor citation share on each one separately and adapt the strategy to each engine's quirks, because they don't all reward the same signals.

Do you work with in-house SEO and content teams?

Yes, and at Generate More we prefer it. Our best engagements are with companies that already have a marketing function in place and want a specialist AEO partner for the AI search side. We embed in your existing workflow — Slack, your CMS, your sprint cadence — instead of running a parallel agency motion that creates more work for you.

Still have a question we didn't cover? Ask us directly →

 

AEO Customer Testimonials

Our approach is ideal for founders and results-focused GTM leaders

"Lari has energized our growth marketing initiatives with a mix of new AI methods and passion to get stuff done. Within the first 3 months we 3x'ed our relevant website traffic."
Karkkainen_Janne
Janne Kärkkäinen
Co-founder, ONEiO
"Very practical best practices on tools that really lowered our barrier to start using these tools in our marketing. Lari is very knowledgeable on this topic and highly recommend his expertise!"
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Tanja Säde
Head of Global Marketing, Visual Components
"Within 6 months Lari has given our search engine visibility a major boost with his AI methods and enthusiasm for procurement. He has been a great addition to our team."
95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI (2) (1)
Philip Ideson
Founder and CEO, Art of Procurement
"Lari's expertise makes him an invaluable asset, and I wholeheartedly recommend him as a keynote speaker for a range of workshops, training sessions, and similar events."
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Margarita Khartanovich
Chief Marketing Officer, Platform 6