After spending years helping companies grow with marketing, I've learned one thing: founders don't need bigger marketing teams (not always, at least). They need smarter tools.
Your marketing budget is tight. You can't afford to hire specialists for every channel.
I've tested dozens of platforms over the past 2 years.
In this guide, I'll share the 10 AI marketing tools that I believe could deliver the biggest impact for your company and help you with AI search visibility.
These aren't just shiny new features. They're tools I use daily to help companies scale without adding headcount.
Ready to scale your B2B startup without hiring more people? The right AI marketing tools can help you compete with companies 10x your size. Start with the tools that solve your biggest marketing challenges today.
Traditional marketing requires specialists. You need an SEO expert, a social media manager, a content writer, and a designer. That's easily $300K+ in salaries before you even start.
AI marketing tools flip this model in the AI search visibility era. One marketer with the right AI stack can do the work of three to five people (yeah, they will have pretty long working days, I know). I've seen it happen repeatedly.
Every tool on this list helps you grow faster with the team you have.
| Tool Name | Website | Best For |
|---|---|---|
| ChatGPT | chat.openai.com | Startup founders who need to create content but don't have a dedicated writer, or do not have time to do detailed research on a topic |
| Canva | canva.com | Companies that can't afford a designer but still need nice-to-look-at designs |
| Claude | claude.ai | Marketing teams that need SEO and social media content without sounding robotic |
| Semrush | semrush.com | Companies that want to do keyword research, competitive analysis, and have an AI-SEO assistant. |
| Writesonic | writesonic.com | Teams that need an AI-SEO agent to execute tasks on their behalf. |
| HubSpot | hubspot.com | B2B companies that want to nurture leads automatically |
| Hootsuite | hootsuite.com | Companies that want a consistent social media presence without dedicated staff |
| Grammarly Business | grammarly.com/business | Teams that create lots of written content but don't have professional editors or native English speakers |
| Descript | descript.com | Video content creation, demos, testimonials, and podcast editing |
Website: https://chat.openai.com
What it could do: Generates content ideas, writes first drafts, helps with marketing strategy, simplifies content for readability, .... Honestly, I think it's easier to tell you what ChatGPT can't do for you.
Why I use it: ChatGPT has become my go-to brainstorming partner. I use it daily for deep research, content simplification, and social media post ideas.
Another daily task I execute thanks to ChatGPT is image generation: I prefer Sora by ChatGPT over the basic conversational image generation.
Best for: Startup founders who need to create content but don't have a dedicated writer, or do not have time to do detailed research on a topic
How I use it:
Pro tip: Always edit AI-generated content. Add your unique insights and industry experience. The best content combines AI speed with human expertise.
Pricing: Free tier available, ChatGPT Plus at $20/month
ChatGPT's interface
đź’ˇInterested to know more about AI SEO? We have written a very detailed guide covering many of the things you need to know.
Website: https://canva.com
What it does: First, it helps me pay my bills. I can’t imagine my professional life without it. I use it for all my content creation needs. Canva provides semi-professional designs using AI for every marketing need. Then you can customize these templates.
Why I recommend it: Most startups or freelancers can't afford a designer. Canva's AI features let non-designers create professional-looking content. It’s quick, comprehensive, and the quality is good.
I believe it's perfect for:
Honestly, though, you can do a little bit of everything with Canva. Check out the software, and you'll quickly realize that their toolset is endless.
AI features that save me a lot of time:
Pricing: Free tier available, Pro at $15/month, but double-check this part because they’re making some changes to their prices.
Canva's landing page
Website: https://claude.ai
What it does: Provides AI assistance for marketing tasks, analysis, and strategic thinking.
Why I use it: I mainly use Claude to write a blog content first draft, and to create HTML/CSS tables. Compared to ChatGPT, it’s easier to get an initial draft that's good enough. With ChatGPT, I spend too much time trying to get the tone of voice right. While Claude absorbed my tone of voice immediately.
Best for: Marketing teams that need help with SEO and social media content writing without sounding robotic.
Key features I find interesting:
Pricing: Free tier available, Claude Pro at $20/month
Website: https://semrush.com
What it does: Here, it’s better to write “what it does not do”. Keyword research, competitor analysis, content optimization with AI insights, and site audit,....
Semrush is a huge galaxy, and it keeps expanding. You need a course to learn all its features.
Why I chose it: Semrush's AI Copilot is like having a junior SEO on call. It spots opportunities I might miss and suggests fixes in simple language. I tested it a few months ago, and I was positively impressed by it.
Best for: Companies that want to do keyword research, competitive analysis, and have an AI-SEO assistant. However, I still recommend that you have a basic understanding of SEO. This will allow you to distinguish what is and isn't worth it.
Key features:
Pricing: Plans start at $119/month
đź’ˇ Interested in working with the best Generative Engine Optimization agencies? We wrote a detailed guide about it
Website: https://writesonic.com
What it does: It’s an AI-Powered SEO agent. It helps you spot site problems, content opportunities, and monitor your AI-Search visibility. On top of that, they have a “content gap analysis tool” and an AI content writer.
Why it works: Writesonic is designed specifically for SEO, GEO, and AI search optimization.
Best for: Teams that need an AI-SEO agent to execute tasks on their behalf (I still suggest you have a good understanding of SEO to get the best results).
What you can create with Writesonic:
How I use it: I use Writesonic to monitor my clients’ AI-search visibility, to spot content ideas, and to generate a first draft.
Pricing: A lot of tiers are available online. Just check yourself (it’s quicker).
Website: https://hubspot.com
What it does: Automates email marketing, lead nurturing, and customer communication using AI (+ many other things that I do not really know. Just check on their website)
Why it's valuable: HubSpot's AI helps predict which leads are most likely to convert. It also optimizes email send times and subject lines.
Best for: B2B companies that want to nurture leads automatically without hiring a marketing automation specialist.
AI-powered features:
Pricing: Free tier available, paid plans start at $45/month
Website: https://hootsuite.com
What it does: Schedules and optimizes social media posts using AI insights.
Why I use it: Managing multiple social platforms is time-consuming. Hootsuite's AI suggests the best times to post and generates content ideas.
Ideal for: Companies that want a consistent social media presence without dedicated social media staff (Side note: I still recommend hiring at least one person with a good understanding of the main social media platforms.)
Here are some key features of Hootsuite that I find interesting:
Time savings: Cuts social media management time by 60-70%.
Pricing: Plans start at $99/month for teams (that’s costly, I know. Feel free to try some alternatives).
Website: https://grammarly.com/business
What it does: Improves writing quality and ensures consistent brand voice across all content.
Why it matters: “Bicoz mozt laikely I wuld wrait like this” as I’m not a native English speaker. It just helps me feel more confident about what I write by avoiding some silly mistakes.
Best for: Teams that create lots of written content but don't have professional editors or native English speakers
Business features:
Impact: Can improve content engagement by 25-40% through better clarity and tone. Which is a very important thing in the age of AI-search results and RAG.
Pricing: $15/month per user
Website: https://descript.com
What it does: Creates and edits videos with AI-powered features like auto-generated captions, transcript editing, and voice cloning.
Why I think it works: People prefer video content for product demos and explanations. But video production is expensive and time-consuming. Descript saves me time and money.
What I think Descript is perfect for:
AI features of Descript worth mentioning:
Pricing: Free tier available, Creator $24 per person/month
Website: https://zapier.com
What it does: Connects different marketing tools and automates repetitive tasks using AI.
Why automation saves money: Instead of hiring someone to do manual data entry, Zapier handles it automatically.
Perfect for: Teams that use multiple tools and want them to work together seamlessly.
Common workflows I use Zapier for:
Time savings: Can eliminate 10-15 hours of manual work per week.
Pricing: Free tier available, paid plans start at $19.99/month
Not every tool will fit your business. Here's my framework for choosing:
The goal of AI Marketing tools isn't to replace human creativity. It's to boost what your small marketing team can do.
At GenerateMore, we've seen B2B startups achieve 8x growth in awareness and leads using AI marketing tools strategically.
The key is combining AI efficiency with human expertise and industry knowledge.
Start with one or two tools that address your biggest challenges. As you see results, expand your AI marketing stack.
Ready to scale your B2B startup without hiring more people? The right AI marketing tools can help you compete with companies 10x your size. Start with the tools that solve your biggest marketing challenges today.