---
title: "Gumshoe AI Review 2026: Pricing, Personas and Features"
description: "Gumshoe AI review for 2026: persona-based AI visibility audits, new $99 and $299 per-project pricing, founders, features and the best alternatives."
image: https://generatemore.ai/hubfs/generatemore.ai%20(2)-1.png
---
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# Gumshoe AI Review 2026: Pricing, Personas and Features
[](https://generatemore.ai/blog/author/lari-numminen)
by [Lari Numminen](https://generatemore.ai/blog/author/lari-numminen)
7 min read
Oct 10, 2025, 9:20:26 AM
*Updated 7 October 2026. [Generate More](https://generatemore.ai/?hsLang=en-us) is a Helsinki-based AEO and AI SEO agency for Nordic and international B2B software companies, founded in 2024 by Lari Numminen. We test AI search tools hands-on for client work, and our test of Gumshoe AI dates from October 2025.*
## What is Gumshoe AI in 2026?
Gumshoe AI is an AI search visibility platform from Seattle that measures how AI models talk about a brand through the eyes of specific buyer personas. Every prompt runs as an AI-inferred persona with a role, goals and pain points, so the results show not only whether a brand appears but for whom. The [homepage](https://gumshoe.ai/) now says "Understand what AI says about your brand. Then own the conversation" and covers visibility, sentiment, diagnosis by persona and topic, and content to close the gaps.
Gumshoe AI homepage, October 2026
## Gumshoe AI at a glance (October 2026)
| **Founded** | 2025 at Pioneer Square Labs, Seattle |
| --- | --- |
| **Founders** | Todd Sawicki (former CEO of Zemanta) and Patrick O'Donnell (co-founder of Urbanspoon) |
| **Funding** | $2 million pre-seed, April 2025, led by Pioneer Square Labs |
| **Method** | Persona-based prompts, collected through model APIs |
| **AI models** | 6 per audit, chosen from 11 tracked, including ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews |
| **Price** | Starter $99/month and Pro $299/month per project, unlimited seats |
| **Free option** | One free sample audit, no credit card |
| **Best fit** | B2B brands and agencies whose buyers come from several roles |
## Who is behind Gumshoe?
According to the [About page](https://gumshoe.ai/about), Todd Sawicki and Patrick O'Donnell founded Gumshoe in 2025 at Pioneer Square Labs, the Seattle startup studio. Sawicki previously scaled marketing technology companies, including as CEO of Zemanta, and O'Donnell co-founded the restaurant guide Urbanspoon. In April 2025 [GeekWire reported](https://www.geekwire.com/2025/marketers-are-freaking-out-about-ai-search-this-seattle-startup-just-raised-2m-to-help/) a $2 million pre-seed round led by Pioneer Square Labs, with Hawke Ventures and angel investors including Ari Paparo.
The team has added commercial and product leadership since then. Jim Watson, formerly of Foursquare and Placed, is Chief Revenue Officer, and Stan Chang, formerly of Redfin and Moloco, leads product. Gumshoe says around 25,000 projects and more than 175,000 buyer personas have been created on the platform, and it runs a webinar series on how personal AI agents will shape buying.
## How does Gumshoe's persona approach work?
Gumshoe builds personas from your website and category, each with "roles, goals, pain points, and decision-making context", and then runs every conversation as one of those personas. Results are broken down by persona and by topic, which shows where a brand is visible to one buyer and missing for another. In an [August 2026 post](https://gumshoe.ai/blog/why-your-ai-visibility-score-is-lying-to-you/), Gumshoe reports that visibility for the same brand differs by 21 to 40 percentage points between personas, and argues that a single blended score hides those gaps.
Data is collected through the model APIs. Gumshoe's [January 2026 explainer](https://gumshoe.ai/blog/how-apis-unlock-better-insights-into-ai-search-visibility/) says it uses system messages to replicate how the consumer interfaces respond, and every conversation starts fresh without history or cookies. Full transcripts are available, so you can check each finding yourself.
## What can Gumshoe do in 2026?
- **Visibility Audit and Snapshot Audit.** A full monthly audit plus a lighter Snapshot that runs weekly on Starter and daily on Pro.
- **Competitive leaderboard.** Track up to 30 competitors side by side.
- **Sentiment Audit.** Comparative prompts separate a lack of information about your brand from a negative perception of it. Sentiment was missing when we tested in 2025.
- **Citation Audit.** Shows which third-party sources AI models trust in your category, broken down by persona.
- **Content Audit and content generation.** Finds the personas and topics where you are weakest and generates structured content aimed at those gaps.
- **Technical Audit.** Turns crawlability and page issues into a prioritised checklist.
- **API.** A read-only API exposes visibility scores, mentions, citations and conversation data. I found no MCP server.
For agencies, the [agency page](https://gumshoe.ai/solutions/agencies) offers separate client workspaces, clients as viewers, shareable report links, CSV export and discounted partner pricing.
## How much does Gumshoe AI cost in 2026?
Gumshoe has dropped the pay-per-conversation pricing we tested in 2025. The [pricing page](https://gumshoe.ai/pricing) now lists two monthly plans priced per project, where a project is a brand plus one focus area such as a product line.
| Plan | Price per project | Included |
| --- | --- | --- |
| **Free sample audit** | $0 | One audit with 4 personas, 5 prompts per persona and 4 models, no credit card |
| **Starter** | $99/month | Monthly Visibility Audit, weekly Snapshot Audit, 10 Technical Audit runs, 3 content generation runs |
| **Pro** | $299/month | Adds Sentiment, Citation and Content Audits, daily Snapshot Audit, 50 Technical Audit runs, 10 content generation runs |
Both plans include unlimited seats and no annual contract. The per-project model is simple for one brand and adds up for agencies, since each client or product line is its own project. Persona and prompt counts on the paid plans are not stated on the pricing page.
## Who is Gumshoe for?
Gumshoe fits B2B companies whose buyers come from different roles, for example a CFO, an IT lead and an end user evaluating the same software, and the agencies that serve them. Persona-level results answer a question most trackers cannot: which buyer is not hearing about you. It is less suited to teams that need AI traffic attribution, an MCP server or a large volume of prompts under one subscription.
## What we found when we tested Gumshoe in 2025
We tested Gumshoe in October 2025 for a client as part of a wider review of AI visibility platforms. The AI-assisted setup took about three minutes and generated the personas, prompts and competitors automatically.
Gumshoe's AI-assisted setup at the time of testing (2025)
The user experience was one of the best we saw, clean and professional with a playful cartoon style. The main dashboard was rich in information without being overwhelming, and clicking a competitor showed exactly where and how it was mentioned.
Gumshoe's main dashboard at the time of testing (2025)
Persona-specific visibility and topic coverage gaps were the most useful views, and full conversation transcripts made it easy to trust the data. Cited sources were aggregated by domain, showing which sites shaped AI answers for us and for competitors.
Gumshoe's prompts and citations at the time of testing (2025)
The gaps were sentiment, AI traffic attribution and a content tool that disappeared during our test. The Sentiment Audit and content generation have since filled two of those gaps, and traffic attribution is still absent. Pricing was the other issue. Under the old pay-per-conversation model, 50 prompts across three engines cost $60 a month with weekly reports and $450 with daily reports, and 70 prompts across eight engines run daily came to $1,680.
Gumshoe's pricing calculator at the time of testing (2025)
## What do Gumshoe AI reviews say?
Gumshoe has 4.8 out of 5 from four reviews on [G2](https://www.g2.com/products/gumshoe/reviews) and a claimed [Trustpilot](https://www.trustpilot.com/review/gumshoe.ai) profile without reviews yet. Most of its logo customers are marketing agencies, including Hawke Media, Spiders and Milk Digital and Narrative Bent, alongside B2B brands such as Shipium.
## Gumshoe compared with similar AI visibility tools
Gumshoe, LLMrefs, Scalenut and RankPrompt all start at or under $100 a month, and each is built around a different idea. The table shows what sets each one apart.
| Tool | What sets it apart | Entry price | Best fit |
| --- | --- | --- | --- |
| [LLMrefs](https://generatemore.ai/blog/my-llmrefs-ai-search-visibility-review?hsLang=en-us) | Keyword-first tracking that fans each keyword out into prompts | $79/month, one plan | SEO teams and small agencies that think in keywords |
| [Scalenut](https://generatemore.ai/blog/scalenut-ai-search-review?hsLang=en-us) | Tracking bundled with a content writer, backlink marketplace and Reddit replies | $59/month ($24 billed annually) | SMB content teams that want one cheap all-in-one tool |
| **Gumshoe** | Every prompt runs as an AI-inferred buyer persona | $99/month per project | B2B brands selling to several buyer roles |
| [RankPrompt](https://generatemore.ai/blog/my-rankprompt-review-the-ai-visibility-tool-that-actually-helps-you-get-external-citations?hsLang=en-us) | Citation outreach sent from your own Gmail, with before-and-after citation checks | $49/month (outreach from $89) | Agencies and small teams that want to act on citation gaps |
## Best Gumshoe AI alternatives in 2026
If you need more prompts under one subscription, daily tracking on every plan or MCP access, these are the tools I recommend most often.
- [Writesonic](https://generatemore.ai/blog/my-writesonic-review?hsLang=en-us) is the alternative I recommend most often. Its [$79 Starter plan](https://writesonic.com/pricing) tracks 50 prompts daily across ChatGPT, Gemini and Google AI Overviews, and its Action Center, which turns gaps into on-page and off-page tasks, is available from the $399 Growth plan.
- [Promptwatch](https://generatemore.ai/blog/my-promptwatch-review?hsLang=en-us) starts at [$95 a month](https://www.promptwatch.com/pricing) for 50 prompts and includes MCP and API access on every plan.
- [Peec AI](https://generatemore.ai/blog/peec-ai-review?hsLang=en-us) offers daily tracking with unlimited users from its [Starter plan](https://peec.ai/pricing).
- [Profound](https://generatemore.ai/blog/my-profound-ai-search-visibility-review-for-saas-/-tech?hsLang=en-us) is the enterprise option, with [custom pricing](https://www.tryprofound.com/pricing) after a 7-day free trial of 50 prompts and the widest engine coverage on its Enterprise plan.
## Our conclusion on Gumshoe AI
Gumshoe has grown from an interesting persona experiment into a focused audit product. The persona method is still its clearest differentiator, and the 2026 additions of sentiment, citation and content audits fill most of the gaps we found in 2025. Flat pricing per project with unlimited seats is also far easier to budget than the old pay-per-conversation model.
The best fit is a B2B brand that sells to several roles and wants to know which of them AI is failing to reach. Teams that mainly want broad, daily monitoring across many prompts will get more volume from a dedicated tracker.
## Frequently asked questions about Gumshoe AI
### How much does Gumshoe AI cost?
Gumshoe costs $99 a month per project on Starter and $299 a month per project on Pro, with unlimited seats and no annual contract. A free sample audit is available without a credit card, according to the [pricing page](https://gumshoe.ai/pricing).
### Who founded Gumshoe AI?
Todd Sawicki and Patrick O'Donnell founded Gumshoe in 2025 at Pioneer Square Labs in Seattle.
### What makes Gumshoe different from other AI visibility tools?
Every prompt runs as an AI-inferred buyer persona, and results are reported by persona and topic. That shows which buyer roles see your brand in AI answers and which do not.
### Does Gumshoe track sentiment?
Yes, since 2026. The Sentiment Audit on the Pro plan uses comparative prompts to tell missing information apart from negative perception.
### Does Gumshoe have an API?
Yes. A read-only API gives access to visibility scores, mentions, citations and conversation data.
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