My SE Ranking Review for AI Search Visibility

The bottom line about SE Ranking for AI search visibility 

What is SE Ranking?

Good luck to me in answering this question! It would be better to ask me, 'What is not SE Ranking?'

SE Ranking is an all-in-one SEO and competitive intelligence platform used by agencies, founders and in-house teams to manage the entire search process. They recently added an optional AI Search Visibility add-on.

What are the key features of SE Ranking?

As I mentioned above, SE Ranking is very comprehensive. For this reason, I will split its features into two categories: Traditional SEO features and AI search visibility features:

How did I test SE Ranking for AI Search? 

This test was made in October 2025. Keep in mind that these AI tools evolve rapidly, with new features being added and removed every week.

What I have written in this review today might no longer be valid 7 days later.

I have personally tested SE Ranking as part of a larger effort to test all the major AI search visibility platforms (Writesonic, Peec AI, Scalenut, GetMentioned, Otterly AI, etc).

So, this is not an AI-generated review based on the opinions of others. I'm admitting it: It's been one of the most challenging reviews I've done in this batch. Why is that? 

Because SE Ranking is a comprehensive product and is evolving quickly with new AI search features. 

This review is based on my personal experience combined with:

- In-depth research using ChatGPT to find the most accurate information about Otterly AI.
- A call I had with their sales team (thanks to Michael Kirby).
- A review of multiple user feedback sources, including G2, Product Hunt, and industry comparisons.
- Examination of the technical documentation. 

Can SE Ranking AI Search provide you with business-relevant metrics? 

In order to provide a helpful answer, I will focus on a few aspects that I consider essential for marketers working with businesses that need to monitor their AI search visibility.

- Does SE Ranking AI Search have multi-AI-engine coverage?

SE Ranking currently offers tracking for two AI search engines within its SE Visible tool. 

- Google AI Overviews.

- ChatGPT. 

They are working to add AI Mode and Perplexity. 

- Does SE Ranking offer a good user experience? 

If you're a beginner or non-technical user: No, not really. The user experience (UX) can feel fragmented, especially for first-time users trying to track AI visibility.

Here's why: AI features are split across 3 areas:

1. The traditional SE Ranking dashboard (for prompts and keyword-level tracking)

2. The AI Search Tracker (for configuring engines and tracking links/mentions)

3. The SE Visible platform (for sentiment, benchmarks, visibility overview)

It’s not always clear where to go to set things up or what each tool specifically does.

You have to click through multiple menus (e.g., "Research > Competitive Research > AI Search") just to see visibility charts or prompts.

And what If you're an SEO professional or agency user:

Yes, with caveats. While the UX isn’t seamless, it gives you more control and deeper access than most tools (once you understand where everything lives).

- Does SE Ranking offer a good amount of data for its price?

I can't hide that. Of all the solutions in this batch of reviews, SE Ranking offers the best price/benefit ratio, without a doubt. It's could be complicated to establish exactly how much the solution costs because there are a lot of add-ons, but I can tell you this: 

SE Ranking costs 35–50% less than buying separate SEO and AI visibility tools, while offering comparable or better features.

- Does SE Ranking give accurate and trustworthy data? 

Yes, SE Ranking provides trustworthy AI visibility data available today. It doesn’t rely on vague third-party APIs.

Instead, it scrapes real AI search interfaces such as Google AI Overviews, ChatGPT, Gemini and Perplexity, and stores cached snapshots of each AI result.

This enables you to verify every mention or link by viewing the actual AI response. 

You also get daily data refreshes, competitive benchmarks and prompt-level tracking.

However, there are still areas where SE Ranking is expanding its data depth. For instance, the citation overview, which shows which domains are most cited in your niche, is still a work in progress.

Sentiment analysis is there, but it feels more like a basic score than detailed information.

- Does SE Ranking offer actionable tips beyond just data? 

SE Ranking provides the raw data necessary for making smart decisions.

It shows you which prompts mention your competitors but not you.

It shows which pages (URLs) are cited in AI results, enabling you to reverse-engineer successful content.

The AI Traffic Estimator helps you prioritise your efforts based on their potential impact on traffic.

However, SE Ranking does not yet have a centralised 'Action Centre' or recommendation engine. You need to connect the dots yourself.

- Does SE Ranking show you the estimated traffic from AI search engines to your business?

Yes, it does. Not many tools offer this feature. However, bear in mind that the traffic figures are estimates, not actual figures.

Traffic estimation going from AI search engines to your website

- Can you connect AI citations to the number of clients you receive? 

SE Ranking does not offer a native feature that shows, “This AI citation brought you 3 new clients".

- Does SE Ranking offer a brand's sentiment tracking? 

Yes, SE Ranking offers a brand sentiment analysis tool, but it's rather basic: it just provides a number. 

It doesn't provide much more than that. This metric would be even more useful with an explanation of how to improve brand sentiment.

A good example in this niche is Scalenut: They focus on Reddit and provide you with conversations where your brand sentiment seems negative. You can then join the conversation and help improve your brand sentiment.

- Does SE Ranking AI Suite offer a good brand presence overview? 

Yes, I think it provides a good overview of brand presence.

What I would like is for all that data to be condensed into one interface, such as SE Visible.  

How does SE Ranking's AI Suite work?

After analyzing SE Ranking for many hours, this is what I can tell you: SE Ranking primarily uses web scraping (programmatic queries + result parsing) rather than APIs to collect AI visibility data.

What data does SE Ranking AI search collect?

SE Ranking sources information directly from live AI search platforms rather than relying on cached or historical data.

AI Traffic Analytics

SE Ranking shows the estimated traffic coming from AI Search Engines to your website. You get this without any additional Cloudflare setup. 

AI search brand visibility

SE Ranking tracks three primary metrics across all monitored AI engines:

- AI search visibility overview: This is a chart showing your brand's AI visibility compared to your competitors'. 

- Competitor comparison: This is a realistic ranking of your AI visibility compared to all competitors, both direct and indirect. This feature provides a comprehensive overview of your position by including a wide range of niches, not just the lucrative ones. 

- Sentiment: It's just a number on the dashboard, but at least we have it. We can't do much about it. If it's negative, we leave it as it is. There is much context around it. We can't see what metric is based on.  

SE VIsible's interface

Citation-level data

Unfortunately, SE Visible is still missing the usual feature that I found in any other AI Search visibility tool: The sources used by AI Search Engines in their prompts. 

They're openly stating "we're working on it". 

Competitors' mentions based on keywords (not prompts)

Things get a bit more complicated here. To access this tool, I had to exit the SE Visible tool and return to the standard SE Ranking interface.  

Once you input your competitor, you can start seeing all the keywords (not prompts) where they're mentioned by AI search engines. 

Prompts where competitors are getting mentions

Where does SE Ranking take the information? 

SE Ranking pulls information from two primary source types:

• Direct AI platform queries (live, real-time scraping)
• SE Ranking's proprietary SEO database (for enrichment metrics)

SE Ranking's system performs actual Google searches for your tracked queries and captures the AI-generated overview that appears. They store the complete snapshot, including:

• The overview text
• Cited sources (with URLs)
• The order of citations

SE Ranking's window allowing to see the Live results. 

How does data stay fresh?

SE Ranking keeps data fresh through scheduled snapshots (daily or weekly), not real-time continuous monitoring. 

From the meeting I had with their sales team, this is what has emerged: 

<<We monitor brand visibility across AI Overviews. Daily, you add to a list of keywords or prompts, configure the brand name, and that's it. We're going to daily monitor your brand presence across any given location on Google.>>

What do I think about SE Ranking's AI Suite data quality? 

After the demo with their sales team and analyzing the research, I'm cautiously optimistic about SE Ranking's data quality.

They have some impressive technical approaches that suggest solid foundations, but AI visibility tracking is so new and fragmented that I need hands-on testing before I can fully vouch for accuracy. 

Some positive points about SE Ranking's AI suite data quality: 

- You can always click on a GEO ranking and see your cached copy of the result. I can verify their data myself. 

- The toolkit works by capturing real AI search results directly, rather than relying on third-party APIs. SE Ranking's system is querying the AI platforms and scraping the answers from the actual interfaces to get exactly what you see.

What would I improve in SE Ranking's AI Suite?

After the demo and research analysis, here's what I would improve in SE Ranking: 

- GEO audit feature: SE Ranking has an SEO-oriented auditing tool that I find useful. However, it does not include any GEO-oriented auditing points (e.g. readability score). 

- Structured data recommendations, such as schema markup suggestions (FAQ Page, How-To, Article) and Open Graph tags, to improve AI understanding. 

- Prompt gap analysis: It would show me which prompts I should invest in, as my competitors are gaining visibility from them and I am not. 

- Citations: They're currently working on it, but in the meantime, I don't have the usual 'citations' overview (i.e. the domains that are getting a lot of visibility in my niche). Citations are useful because they allow me to contact the admin of the relevant website and get featured on it. Alternatively, I can use it to find content ideas.  

How is SE Ranking AI's user experience?

I must admit that SE Ranking's user experience (UX) is one of the most complicated out there. 

The AI search tools are scattered across different sections of the menu. For example: 

To see the usual AI brand visibility chart, my competitors, estimated AI traffic, and the prompts that are bringing that visibility and traffic, I need to click on Research > Competitive Research > AI Search.

SE Rankings' AI visibility interface inside the traditional SE Ranking tool

However, when I look at the menu on the right, I can see another button labelled 'AI Search'. When I click on it, I'm redirected to another page where I have to set everything up by choosing the AI search engine to monitor and the prompts to check. This is where it gets a bit confusing.

SE Rankings' Additional interface for AI Search

As two different places for monitoring AI search visibility were not enough, we have a third one: SE Visible. This tool is similar to most of the other AI search visibility tools I've tested. 

Once you enter SE Visible, the user experience improves significantly: 

- You enter your brand name

- You enter your domain.

The AI then provides you with the most suitable prompts.

SE Visible's AI-assisted setup

SE Visible's interface with all the data

By now, you will have realised that the UX could be improved. The amount of information you get for the price of SE Ranking is unbeatable. But why keep all these things separate? 

A personal suggestion to the SE Ranking team: Place everything inside the SE Visible tool and include it in the navigation menu. Users will be happy.  

How much does SE Ranking for AI Search Visibility cost?

Here, we are going to focus solely on the AI Search aspect of SE Ranking. 

We have three pricing tiers:

1. Lowest tier: €63/month (billed annually)

• Starting from 200 tracked prompts
• AI Results Tracking: AIO, AI Mode, ChatGPT, Gemini, Perplexity (soon)
• Competitive Research: ChatGPT, AIO, AI Mode, Perplexity, Gemini
• SE Visible access 
• Monitor 3 brands

2. Middle tier: €127/month (billed annually)

• Starting from 450 tracked prompts
• AI Results Tracking: AIO, AI Mode, ChatGPT, Gemini, Perplexity (soon)
• Competitive research: ChatGPT, AIO, AI Mode, Perplexity, Gemini
• SE Visible access 
• Monitor 5 brands

3. Top tier: €239/month (billed annually)

• Starting from 1000 tracked prompts
• AI Results Tracking: AIO, AI Mode, ChatGPT, Gemini, Perplexity (soon)
• Competitive research: ChatGPT, AIO, AI Mode, Perplexity, Gemini
• SE Visible access
• Monitor 10 brands

Here's what I think about SE Ranking AI's pricing:

I must be honest: SE Ranking offers the most competitive prices in the AI search visibility market — there's no question about it.

However, there are some limitations. 

I had to do some calculations to understand how the pricing works, but I got there in the end. 

• Essential SEO Package: €59/month (mandatory)
• AI Search Add-On (200 prompts): €79/month
• TOTAL: €138/month

What you get: 

• Full SEO suite (keyword research, rank tracking, backlink analysis, technical audit)
• 250 daily AI prompts tracked (50 base in Essential + 200 from add-on)
• 500 keywords to track daily (organic SEO)
• 5 Projects
• 1 Manager seat
• Rank Tracker
• Website SEO Audit
• Competitive and Keyword research
• Backlink Checker & Monitor
• Research of AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini
• SE Visible access (sentiment analysis, brand monitoring)
• Monitor 3 brands in SE Visible
• Competitive research for AI (5,000 reports/day)

What makes SE Ranking a good value:

1. It gives you everything (SEO + AI Search): I don't need to juggle 3-4 subscriptions anymore.
2. Price: The €138/month price is very competitive.
3. They're tracking ChatGPT and AIO now. But expanding also to Perplexity and Gemini. 

How much does SE Ranking cost compared to other AI search suites? 

Who should choose SE Ranking AI Suite:

• Solo SEO consultants managing 3-5 clients (I fit here)
• Small marketing agencies (2-5 person teams)
• Startups needing comprehensive visibility on a budget
• Content marketers tracking AI mentions and traditional SEO rankings
• Anyone currently paying ahrefs (starting from €119) + separate AI tool (€179/mo per tracked brand)
• Freelancers who need professional tools without enterprise-level costs

Who Should Choose Alternatives:

• Companies that need an ultra-simple interface that does not require any effort to set up 
• Companies that need to start monitoring ALL the AI search engines right now

What is my conclusion on SE Ranking AI Search Suite?

After spending days digging into SE Ranking’s AI suite (calls, demos, tests, and all) I can say this: it’s not perfect, but damn, it’s solid.

Sure, the UX is a bit messy (why are there three different places to check AI stuff?), and the sentiment feature is kind of a black box. But overall? It works.

I got prompt tracking, traffic estimates, competitor analysis, and full SEO features for €138/month.

It’s not the sexiest UI, but the depth is there. Definitely worth trying if you’re serious about AI visibility.