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Enterprise Sales

10x new enteprise sales meetings within 12 months by using AI in marketing

At Workfellow Lari was responsible for creating a cost-efficient marketing strategy aimed at creating awareness and interest in enterprise buyers.

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Driving awareness and sales interest efficiently with AI-driven marketing

22x

Website Traffic Increase

Within the first 12 months we had achieved 22x growth in organic search visibility and traffic thanks to AI-driven website content.

10x

New Sales Meetings

Within 12 months we had achieved a 10x increase in new sales meetings originating from organic marketing activities (website, social media and SEO.)

XX%

New Sales Revenue

Within the first 12 months the AI-driven marketing had already resulted in first enterprise customer deals and contributed significantly to Workfellow's new sales revenue.

Efficiency and Speed-to-Market

In June, 2022 Lari started as the CMO of Workfellow - a new process intelligence solution aimed for enteprise businesses.

With a recent $3M seed funding, Workfellow looked to create interest and urgency in large enterprise segments of global corporations looking to analyze and optimize their business processes.

By the start of 2023 Workfellow needed to pivot to a new niche target audience, requiring a re-evaluation of content and go-to-market strategies. At the same time, they needed to compete in a crowded market with very large incumbents including Celonis, UIPath, IBM and Microsoft.

Seeking to achieve scalable marketing-led growth on a boostrapped budget, Lari developed new AI-driven methods to create and optimize content. For this, Lari was an early adopter of tools like ChatGPT.

Within the first 12 months, the AI-boosted marketing methods had lead to a 22x increase in organic website visits and a 10x increase in monthly new sales meetings.

The early AI-driven methods developed at Workfellow inspired Lari to create Generate More as a consulting business in February, 2024.

Workfellow was acquired by ProcessMaker in April, 2024.

About Workfellow

Workfellow was a process intelligence startup based in Helsinki, Finland. Competing with the likes of Celonis, UIPath, Microsoft and IBM they had to find creative ways to create urgency in enterprise buyers with a bootstrapped startup budget. Workfellow was acquired by ProcessMaker in April of 2024.

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Project Highlights

3-Dec-29-2024-01-12-24-6425-PM
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