--- title: Enterprise Sales Case Study --- [![GENERATE MORE LOGO PACK-18](https://generatemore.ai/hubfs/GENERATE%20MORE%20LOGO%20PACK-18.svg "GENERATE MORE LOGO PACK-18")](https://generatemore.ai/?hsLang=en) [![GENERATE MORE LOGO PACK-07](https://generatemore.ai/hubfs/GENERATE%20MORE%20LOGO%20PACK-07.svg "GENERATE MORE LOGO PACK-07")](https://generatemore.ai/?hsLang=en) - [Services](https://generatemore.ai/answer-engine-optimization-aeo-services-generate-more) - [Case Studies](https://generatemore.ai/case-studies) - [Blog](https://generatemore.ai/blog) - [Pricing](https://generatemore.ai/ai-visibility-aeo-pricing) More results En - English - [Suomi](https://generatemore.ai/fi/enterprise-sales-case-study) [Book a Call](https://meetings-eu1.hubspot.com/numminen) [Book a Strategy Call](https://meetings-eu1.hubspot.com/numminen) - [Services](https://generatemore.ai/answer-engine-optimization-aeo-services-generate-more) - [Case Studies](https://generatemore.ai/case-studies) - [Blog](https://generatemore.ai/blog) - [Pricing](https://generatemore.ai/ai-visibility-aeo-pricing) [Schedule Meeting](https://meetings-eu1.hubspot.com/numminen?uuid=fff7aed9-4f53-41a4-bece-2dc6b559df0f) ![1-2](https://generatemore.ai/hs-fs/hubfs/1-2.png?width=180&height=72&name=1-2.png) Enterprise Sales # 10x new enteprise sales meetings within 12 months by using AI in marketing At Workfellow Lari was responsible for creating a cost-efficient marketing strategy aimed at creating awareness and interest in enterprise buyers. [← Back to All Success Stories](https://generatemore.ai/enterprise-sales-case-study#back-to-the-listing-page) ## Driving awareness and sales interest efficiently with AI-driven marketing 22x ### Website Traffic Increase Within the first 12 months we had achieved 22x growth in organic search visibility and traffic thanks to AI-driven website content. 10x ### New Sales Meetings Within 12 months we had achieved a 10x increase in new sales meetings originating from organic marketing activities (website, social media and SEO.) XX% ### New Sales Revenue Within the first 12 months the AI-driven marketing had already resulted in first enterprise customer deals and contributed significantly to Workfellow's new sales revenue. ## Efficiency and Speed-to-Market In June, 2022 Lari started as the CMO of Workfellow - a new process intelligence solution aimed for enteprise businesses. With a recent $3M seed funding, Workfellow looked to create interest and urgency in large enterprise segments of global corporations looking to analyze and optimize their business processes. By the start of 2023 Workfellow needed to pivot to a new niche target audience, requiring a re-evaluation of content and go-to-market strategies. At the same time, they needed to compete in a crowded market with very large incumbents including Celonis, UIPath, IBM and Microsoft. Seeking to achieve scalable marketing-led growth on a boostrapped budget, Lari developed new AI-driven methods to create and optimize content. For this, Lari was an early adopter of tools like ChatGPT. Within the first 12 months, the AI-boosted marketing methods had lead to a 22x increase in organic website visits and a 10x increase in monthly new sales meetings. The early AI-driven methods developed at Workfellow inspired Lari to create Generate More as a consulting business in February, 2024. Workfellow was acquired by ProcessMaker in April, 2024. ### About Workfellow Workfellow was a process intelligence startup based in Helsinki, Finland. Competing with the likes of Celonis, UIPath, Microsoft and IBM they had to find creative ways to create urgency in enterprise buyers with a bootstrapped startup budget. Workfellow was acquired by ProcessMaker in April of 2024. ### Start Your Success Story Book a Strategy Call to see how we can help build your success story. ## Project Highlights ![3-Dec-29-2024-01-12-24-6425-PM](https://generatemore.ai/hs-fs/hubfs/3-Dec-29-2024-01-12-24-6425-PM.png?width=600&height=600&name=3-Dec-29-2024-01-12-24-6425-PM.png) International Team DataCrunch has a diverse and talented international team. ![1-3](https://generatemore.ai/hs-fs/hubfs/1-3.png?width=600&height=600&name=1-3.png) Smart Colleagues DataCrunch has an exceptionally talented and intellectually curious team. ![2-1](https://generatemore.ai/hs-fs/hubfs/2-1.png?width=600&height=600&name=2-1.png) Relaxed Workstyle At DataCrunch they worked hard but smart. The office had a casual and relaxed vibe. [← Back to All Success Stories](https://generatemore.ai/enterprise-sales-case-study#back-to-the-listing-page) #### About Generate More Oy Generate More is an AI SEO agency in Helsinki, Finland, founded by Lari Numminen, specialized in positioning Tech and B2B Solutions as unforgettable answers in AI search engines through results-focused AEO / GEO services. 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