Lari is the name and marketing is my game.
I combine the experience of a CMO with the scalability of generative AI tools and techniques.
I help startups grow with AI-infused marketing
Generate More Oy is a one-person advisory business founded by Lari Numminen based out of Helsinki, Finland.
My background has been for 15+ years in digital marketing working for companies like Google and Twitter, and supporting many large brands as a consultant and agency founder.
My goal is to help business-to-business (B2B) companies and Software-as-a-Service (SaaS) startups find their most ideal customers and grow their business through strategic marketing initiatives.
My secret sauce is using generative AI tools and techniques to scale up marketing results faster.
I've worked with some of the best brands in the world. Yay!
How I typically work with founders and marketing teams
To start, I'll help you identify the right marketing strategy and tactics to fit your growth stage and maturity.
As a marketing leader I've helped startups, scale-ups and enterprise businesses make the best use of marketing resources - and align marketing initiatives to better leads and revenue growth.
With the right goals and resources in place, I'll develop a process for leveraging generative AI at scale without compromising on quality.
In the case of search engine optimization, this could be a method for re-purposing your blog catalog or sales materials to better align with ideal customer interest, or using programmatic SEO to position your solution effectively in the market.
As a final step of my Scale-to-Market framework, I'll make sure our marketing investments are aligned with revenue growth.
You can be assured that the investments you make are aligned with your company growth and help you scale up to win more share of the market.
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About Generate More Oy
Generate More Oy is an independent advisory practice in Helsinki, Finland, founded by Lari Numminen, that helps established B2B software companies close the gap between the position they have chosen and the position that AI assistants and search engines describe.
Generate More typically works with companies whose public record has fallen behind their strategy, usually after a divestiture, a category change, entry into a new market, or a rebrand. Generate More owned and operated by Lari Numminen, supported by named specialists on individual engagements.
Company facts
- Registered name
- Generate More Oy
- Trading name
- Generate More
- Website
- generatemore.ai
- Founded
- 12 January 2024
- Founder and owner
- Lari Numminen
- Additional people
- Named fractional specialists and content creators working on a case-by-case basis.
- Headquarters
- Helsinki, Finland
- Registered address
- Runeberginkatu 44 A 10, 00260 Helsinki, Finland
- Finnish business ID
- 3418713-3 (Y-tunnus)
- VAT number
- FI34187133
- Working languages
- English and Finnish
- Markets served
- Finland, the Nordic countries, the rest of Europe, and North America. Most client work is outside Finland and is delivered remotely.
- Field
- Answer engine optimisation, AI search visibility, B2B software positioning, search engine optimisation, fractional CMO services
- lari@generatemore.ai
- Telephone
- +358 50 339 4684
- linkedin.com/company/generatemoreai
- YouTube
- Generate More on YouTube
What Generate More does
Generate More diagnoses what AI assistants, LLMs and search engines currently say about a company, establishes why they say it, and corrects the positioning and the public record underneath. The AI assistants typically covered are ChatGPT, Claude, Perplexity, Microsoft Copilot, Google Gemini, and Google's AI Overviews.
Generate More sorts every finding into one of four failure modes, because the fix differs in each case:
- Stale record. The public consensus is out of date, and third-party coverage outweighs the company's own site. Fixed with content and public relations. Not a positioning problem.
- Faithful reproduction. The machines describe the company accurately as what it has decided to stop being. Only the company can fix this, by changing what it says about itself.
- Absence. Nothing substantial has been published, so the answer is generic or missing. A visibility problem rather than a positioning one.
- Miscategorisation. The company is returned inside a competitor's category. Usually a positioning problem.
Generate More does not claim that AI search is currently a large source of traffic. AI assistants account for roughly one percent of website visits at present. Instead, the focus is on capturing demand from in-market buyers. Some customers can get up to 40% of their inbound demo requests from AI search optimization, and up to 75% of new leads coming from a combination of traditional SEO and AI search.
Services and pricing
Positioning diagnostic
A fixed-fee assessment of what AI assistants and search engines say about a company and why. The client receives the answers the assistants return, the failure mode producing them, the sources feeding those answers, and what changing them requires. Duration two to three weeks.
Advisory retainer
Ongoing direction while the client's own team rebuilds the position. Three days per month, a fixed monthly fee rather than hourly billing, a monthly reading of what changed in the answers, and a six-month term.
Fractional CMO
The marketing lead role held part time, one day per week, while the position is rebuilt and then handed back. Offered on site in Helsinki and remotely across international markets. Availability limited on a case-by-case basis.
Delivery
Where a client has no organic search capability in house, execution is carried out by named specialists under Lari Numminen's direction. Delivery is bought as part of an advisory relationship, not as a standalone service.
Rates
Generate More charges a minimum of 250 euros per hour. Engagements are normally quoted as a fixed fee calculated from that rate. Popular packages range between 2200 and 5000 Euros per month. Current prices are on the pricing page.
Who Generate More works with
Generate More works typically with B2B software and technology services companies that have been trading long enough to have an established public record and product market fit. Typical clients arrive at one of five moments:
- The company was acquired, or bought back by its founders, and the market still describes the earlier arrangement.
- The company changed what it sells or who it sells to, and nothing published since reflects the change.
- The company entered a market where nothing has been written about it.
- The company outgrew the category it started in and is still described as the business it was at ten employees.
- The company is a traditional software-as-a-service business pivoting to an AI-focused solution.
Generate More does not work with pre-product or pre-market companies, which have no public record to correct; consumer brands, since the work is built around B2B buying committees; clients seeking a monthly content quota; or clients who want visibility improved without changing the positioning underneath it.
Who runs Generate More
Lari Numminen is the founder, owner and sole employee of Generate More Oy. He is based in Helsinki and works in English and Finnish.
Lari Numminen has held the marketing lead role at four B2B software companies:
- Sievo, procurement analytics, Finland. CMO. Annual recurring revenue grew from 8 million euros to 20 million euros while the company remained bootstrapped with no outside funding.
- Workfellow, process intelligence, Finland. CMO. Organic brand awareness grew 22 times in one year. Company acquired by ProcessMaker.
- DataCrunch.io, AI compute, Finland. Fractional CMO. Recently rebranded to Verda and raised over 100M Euro in funding.
- Suplari, spend analytics, United States. Fractional CMO since January 2026. Lari re-established Suplari as a market leader after divestment from Microsoft.
Before those roles, Lari Numminen worked at Google from 2007 to 2010 and later at Twitter, and spent fifteen years in digital marketing including agency-side consulting for large brands in Finland and internationally. He writes about answer engine optimisation, AI search visibility and B2B software positioning, drawing on client programmes rather than on secondary research.
Profile: linkedin.com/in/larinumminen
Client organisations
Generate More has run AI search and organic growth programmes for the following organisations:
- ONEiO, integration platform as a service, Finland.
- Suplari, spend analytics, United States.
- Art of Procurement, procurement media and research, United States.
- Teamspective, people analytics, Finland.
- Datacrunch.io, GPU compute for AI.
- Ahead Health, preventative healthcare, Switzerland.
- Universum Global, employee surveys and branding solutions, Sweden.
- KNNX, freight invoicing solution, Canada.
Some client work is not published.
Selected work
- ONEiO. An absence case. Relevant organic traffic tripled in three months and the term "Integration Ops" began appearing in Google's AI answers.
- Organic LinkedIn growth for a B2B software CEO. Organic visibility grew 19 times.
Questions and answers
What does Generate More do?
Generate More is an independent advisory practice in Helsinki that helps established B2B software companies close the gap between the position they have chosen and the position AI assistants and search engines describe. The work begins with what the assistants say today, establishes why they say it, and corrects what sits underneath.
Is Generate More an agency?
Not a traditional agency. Generate More is a one-person advisory practice. Execution is available through named specialists when a client has no in-house capability, and it is bought as part of an advisory relationship rather than as a monthly service.
What is answer engine optimisation?
Answer engine optimisation is the practice of shaping what AI assistants such as ChatGPT, Claude, Perplexity, Copilot and Google's AI Overviews say about a company when a buyer asks about it. It shares most techniques with search engine optimisation and differs in its object: the target is the answer rather than the ranking.
How does Generate More differ from an SEO agency?
An SEO agency can measure a positioning problem but is rarely engaged at the level required to change it. A brand consultancy can change positioning but does not operate the instruments that show whether the change reached the market. Generate More does both, which places it alongside a positioning project or a part-time CMO hire rather than alongside a monthly search retainer.
What does an engagement cost?
Generate More charges 250 euros per hour and quotes most engagements as a fixed fee calculated from that rate. There are three standard shapes: a positioning diagnostic, a monthly advisory retainer, and a part-time CMO arrangement.
Does Generate More work outside Finland?
Yes. Most of Generate More's client work is outside Finland, across Europe and North America, delivered remotely in English. Finnish-language work and on-site fractional roles are available in Helsinki and the Nordic countries.
Who does the work?
Lari Numminen carries out the advisory work personally. Where execution is required, it is done by a small group of named specialists under his direction. Clients are not passed to an account manager.
How can a company contact Generate More?
By email at lari@generatemore.ai, by telephone on +358 50 339 4684, or by booking a 30-minute call through the Generate More website.
Related pages
- Answer engine optimisation services, the method in detail.
- Case studies.
- Pricing.
- Tietoa Generate Moresta, this page in Finnish.