Generative Engine Optimization Strategies for AI Visibility [2025]

Here's the problem with websites right now: 60% of Google searches now end without clicks. 

The good news? By mastering Generative Engine Optimization (GEO), your company can still increase qualified site visitors. 

This guide shares proven strategies. I'll show you how to improve your AI visibility without hiring more marketing staff.

(To write this guide, we have used top-notch sources of information. You can find the extended versions at the very bottom of the guide.)

Ready to turn AI changes into growth? Contact our GEO experts to learn how we can quickly boost your AI visibility.

What are some of the best Generative Engine Optimization (GEO) strategies for AI visibility?

Create content optimized for chunk-level retrieval

AI systems don't read entire articles. They break content into smaller chunks and pick the best sections.

How to optimize content chunks:

• Make each section understandable on its own.
• Use clear and descriptive subheadings.
• Stick to one main idea per section.

This approach helps AI easily select your content for answers.

Invest in topic-driven PR and brand association

Brands mentioned in AI responses earn those mentions through strategic PR.

How to do it:

• Run product-focused PR campaigns.
• Publish unique data or industry research.
• Get mentioned in top industry media.
• Track your brand mentions alongside key topics.

Your goal: Become strongly connected to relevant industry topics.

Some domains your B2B startup can use to publish your content and increase topic-driven PR. 

Structure content for answer synthesis

AI combines information from multiple sources. Your content must be easy to use in these combined answers.

How to help AI use your content:

• Start sections with clear, short answers.
• Use Q&A formats.
• Include verifiable facts and clear data points.
• Cite trustworthy sources.

Here’s an example to make you better understand: 

Optimize for brand popularity and search volume

Popular brands are mentioned more often by AI.

How to increase popularity:

• Create content around your brand and key terms.
• Encourage online brand mentions.
• Include words like "best" and "trusted" in your content.
• Maintain a consistent presence online.

A chart showing how a brand that is searched for more often can also benefit from a higher amount of AI visibility.  

Create comprehensive, depth-focused content

AI favors detailed and easy-to-understand content.

Here are a few tips to create this type of content:

• Use topic clusters, creating broad guides supported by detailed pages.
• Address all questions customers may have.
• Include all relevant subtopics.

Example: "Complete Guide to CRM Implementation for Manufacturers," covering selection, costs, vendors, and timelines.

Factors affecting AI Search visibility
and their estimated impact.

Implement quotes, statistics, and citations

Websites with quotes and stats appear more often in AI responses.

Include in your content:

• Expert quotes.
• Unique statistics from your business.
• Reliable third-party research.

Example: "Companies using automated workflows achieve 45% faster results," says [Name], [Title]. This matches Gartner's findings showing automation growth of 67% per year.

A study’s result shared by Ahrefs shows how “Websites that included quotes, statistics, and citations were most commonly referenced in search-augmented LLMs; seeing 30-40% uplift on “Position adjusted word count” (in other words: visibility) in LLM responses.

Optimize for multi-modal content discovery

AI also uses images and videos, not just text.

Here are a few tips to optimize for multi-modal content discovery:

• Ensure images are easy for AI to find.
• Use clear alt text explaining images.
• Include helpful captions.
• Use proper HTML tags.

And here's an example of a proper HTML tag:

<figure> <img src="crm-roi-chart.jpg" alt="Chart showing CRM ROI of 300% for manufacturers"> <figcaption>Manufacturers see 300% ROI within 24 months after CRM adoption.</figcaption> </figure>

Build authoritative content signals

AI trusts content from recognized authorities.

How to build authority:

• Maintain active profiles across platforms (Website, LinkedIn, YouTube, Quora, …).
• Publish original studies and data.
• Write for trusted industry sites.
• Gain links and mentions from respected sources.

Showcase your expertise clearly:

• Include author credentials.
• Highlight team experience.
• Use structured data to help AI recognize authority.

Ensure content crawlability for AI systems

Your content must be easy for AI to find and read.

How to improve crawlability:

• Allow AI bots in robots.txt.
• Avoid blocking content.
• Use simple, server-side code.
• Ensure clear internal links.

Regularly check your pages to confirm AI systems can access them.

Monitor and optimize for AI feedback loops

AI learns from user interactions, so feedback matters.

How to optimize for feedback loops:

• Provide feedback on AI results about your brand.
• Create content that encourages positive interactions.
• Monitor AI mentions of your brand regularly.
• Test different types of content to see what works best.

How can you measure your AI visibility?

Use these indicators to track your progress:

Short-term (1-3 months):

• Content depth and readability scores: All the GEO tools can provide you with these metrics. In case your B2B website has fewer than 500 URLs, you can use ScreamingFrog’s readability score audit for free. 

The Screaming Frog's interface shows the number of pages with readability score audit.

• Increased brand mentions: To monitor these, there are many tools, but they could be quite expensive. Writesonic is the option I found to be the most 
  convenient.

Medium-term (3-6 months):

• More frequent AI citations.
• Growth in brand searches.
• Featured snippet appearances.

Long-term (6+ months):

• Higher direct traffic from AI mentions: Optimize your GA4 to keep an eye on this metric. 
• Improved quality of leads.
• Stronger brand authority.

Use tools to track your AI visibility and compare it with competitors.

A few final words about GEO strategies

GEO is changing B2B marketing now. While others lose traffic to AI, your company can grow.

Start small with one or two strategies, then build over time. The sooner you optimize for AI, the bigger your advantage.

Need expert help? Our team has helped startups grow significantly using these strategies. Contact us to quickly boost your AI visibility.

In B2B, adapting early means winning long-term. Don’t wait—start optimizing for generative engines today.

Frequently asked questions about generative engine optimization (GEO) strategies

What is generative engine optimization?

GEO means optimizing content to appear in AI-generated answers. Instead of ranking high on Google, you want AI tools to mention your brand.

Why is GEO important for B2B startups?

GEO is important for B2B startups because:

• Customers now start research with AI tools.
• Traditional traffic drops as AI provides direct answers.
• Early adopters gain a competitive edge.
• AI visibility builds authority quickly.

Sources used to write this article: 

1. https://learningseo.io/seo_roadmap/optimize-ai-search/ai-search-content-optimization/ 
2. https://www.growth-memo.com/p/what-content-works-well-in-llms
3. https://ahrefs.com/blog/llm-optimization/
4. https://www.semrush.com/blog/llm-optimization/
5. https://arxiv.org/pdf/2311.09735
6. https://www.orbitmedia.com/blog/track-ai-traffic-ga4/