What AI says about you IS your brand today.

 

Buyers ask ChatGPT and Claude before they ask you. If the answer describes the company you used to be, you are off the shortlist before the first call. Generate More finds the gap between the position you chose and the one the machines describe, and closes it.

seo and geo

 

Show your expertise.
Generate more growth.

We help expert-led businesses win over customers and market share by sharing their unique stories in search and social media.

We optimize your brand for AI discovery

1. Diagnose

We assess what different LLMs like ChatGPT, Claude and Gemini say about your business, and where they get their information.

1. Diagnose

2. Reposition

We rebuild the record the machines read: entity signals, third-party sources, and fresh content built with insights from your own experts.

2. Reposition

3. Prove

We measure how AI visibility influences your lead pipeline, and prove that your updated positioning drives more business growth.

3. Prove

Six signs you need to fix what AI says about your brand

Wrong category framing

You are described by AI in the wrong market or product frame of reference.
Wrong category framing

You're not mentioned by AI at all

There is nothing about you there yet, so AI describes a competitor instead.
You're not mentioned by AI at all

You outgrew your own story

AI describes the product you started with, not the product you're bringing to market today.
You outgrew your own story

The facts AI cites are wrong

Ask ChatGPT what you do. If the answer is out of date, buyers hear it before they hear you.
The facts AI cites are wrong

No focus on your strengths

LLMs can identify what ways your solution is an ideal fit to your intended customers.

No focus on your strengths

You're getting less leads from Google

You're getting less leads than you did before AI became a part of the buying process.
You're getting less leads from Google
What makes us different

The AI SEO agency for brands too good to be overlooked.

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We helped a B2B startup generate 10x more sales meetings using AI in SEO.

While most marketers are still testing out generative AI tools, we put them to good use. We helped a B2B tech company get 22x more website visitors and 10x more sales meetings within a year by using generative AI in search engine optimization (SEO).

Read Deep Dive
seo case study

 

 

Frequently asked questions

The honest answers, before you book a call.

We'd rather you self-qualify than waste a discovery call. Here are the questions we get most often about AEO, answered the way we'd answer them if we were sitting across the table from you.

What is Generate More?

Generate More is an AI SEO agency in Helsinki, Finland, founded in January 2024 by Lari Numminen. It helps established technology and B2B software companies fix what AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews say about them, so that buyers who ask AI for a recommendation get the right answer.

Who is Lari Numminen?

Lari Numminen is the founder of Generate More and works as a fractional CMO and AI search optimisation expert. He has led marketing at three B2B software companies: Sievo, which grew from $8M to $20M ARR without outside funding; Workfellow, where organic brand awareness grew 22x in a year; and DataCrunch.io, which he set on its path to $100M ARR. He started his career at Google in 2007 and has +20 years of experience in search engine optimization.

How is Generate More different from other AI SEO agencies?

Generate More is run by a three-time B2B software CMO and specializes in product and brand positioning. It fixes positioning before producing any content. It measures results in revenue growth and sales meetings rather than rankings or citations.

What is entity optimization?

Entity optimization is ensuring that AI search engines have an accurate and up-to-date view on what a company does, which markets it operates in, what competitive alternatives it replaces, and who its ideal customers are. Entity optimization is essential for ensuring AI search engines recommend a product or solution to the right users. Generate More Oy regularly conduct and share research on key entity optimization methods.

Why does ChatGPT describe our company incorrectly?

ChatGPT describes a company from the pages it has read, and it trusts third-party sources such as news, analyst lists, directories and old articles more than the company's own homepage. If the company was acquired, changed category, entered a new market or outgrew its original product, those sources are often out of date. Fixing the answer means fixing those sources, not only the website.

How does Generate More fix what AI engines say about my brand?

Generate More works in three steps: find, fix, prove. First it asks the AI assistants the questions buyers ask and records what they get wrong. Then it agrees with the client what the company should be known for and corrects the pages and sources AI reads, using the client's own experts. Finally it tracks the same questions every month and ties the results to sales meetings.

Who does Generate More work with?

Generate More works with established B2B software and technology companies, typically between €1M and €50M in revenue, whose market position has changed. Clients have included ONEiO, Suplari, Art of Procurement, Teamspective, Ahead Health and Universum Global. It does not work with companies looking primarily to generate AI content at scale, replace their in-house marketing team, or that have not yet decided their positioning.

What does Generate More cost?

Generate More quotes every engagement an a case-by-case basis, either as project work or ongoing retainers. Ongoing programmes run from €2,200 to €5,000 a month. Prices are in euros and exclude VAT.

Where does Generate More work?

Generate More is based in Helsinki and works with clients across Finland, the Nordics, Europe and the United States. Fractional CMO work is offered on site in Helsinki and the Nordics; advisory and AI search work is delivered remotely worldwide.

Still have a question we didn't cover? Ask us directly →

AI doesn't give you better marketers, but it makes your marketers better.

generate more cases

You don't need AI

As the CMO of Sievo I built up a marketing team that helped us grow organically from $8M to $20M without external funding (and certainly without AI!)

The cornerstone of our growth marketing engine at Sievo was sustainable and organic growth focused on building authority in areas like search engine optimization and branded content marketing.


generate more case 2

... but AI can make you faster.

 

"Lari has energized our growth marketing initiatives with a mix of new AI methods and passion to get stuff done. Within the first 3 months we 3x'ed our relevant website traffic."
Karkkainen_Janne
Janne Kärkkäinen
Co-founder, ONEiO
"Very practical best practices on tools that really lowered our barrier to start using these tools in our marketing. Lari is very knowledgeable on this topic and highly recommend his expertise!"
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Tanja Säde
Head of Global Marketing, Visual Components
"Within 6 months Lari has given our search engine visibility a major boost with his AI methods and enthusiasm for procurement. He has been a great addition to our team."
marketing for art of procurement
Philip Ideson
Founder and CEO, Art of Procurement
"Lari's expertise makes him an invaluable asset, and I wholeheartedly recommend him as a keynote speaker for a range of workshops, training sessions, and similar events."
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Margarita Khartanovich
Chief Marketing Officer, Platform 6

Meet Lari. Experienced CMO and your AI Search Growth Advisor.

Book a call with Lari to see if your brand or solution needs to be repositioned for AI discovery.