Multi-Engine Coverage: 5/5 Excellent coverage of ChatGPT, Google Gemini, Claude, plus AI Overviews and Perplexity. Focuses on engines that actually matter for business. |
Brand presence, citations, and Mentions Monitoring: 5/5
Excellent brand presence tracking - the most important metric for AI search success. Shows how well your marketing is working.
Clear distinction between brand mentions and citations. Comprehensive dual tracking provides a complete visibility picture. |
Data Accuracy: 4/5 Real UI scraping methodology provides credible, actionable data. Good enough for business decisions but not definitive.
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Attribution Tracking: 2/5 Major limitation. Cannot connect AI citations to actual leads or revenue. Still need GA4 setup for conversion tracking.
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Actionable Insights: 4/5 Action Center, Content Strategy Planner, and Site Audit provide concrete optimization recommendations. Some require higher plans. |
Sentiment Tracking: 3/5 Available but locked behind the expensive $499/month Advanced plan. Makes comprehensive sentiment tracking unaffordable for most.
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Geographic Intelligence: 4/5
Location-based personalization shows how your brand appears across different markets. Unique competitive advantage.
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Platform Support and UX: 3.5/5
Limited to WordPress, Cloudflare, and Vercel for AI crawler analytics. No integration with Wix, Shopify, or Squarespace.
User-friendly interface with continuous improvements. Easy to navigate and understand for both beginners and experts.
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Additional tools: 3.8/5
Content Strategy Planner connected to Ahrefs data. Provides traffic estimates and difficulty ratings for content ideas.
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Pricing: 4/5 Competitive pricing at $249/month. Beats Ahrefs significantly, slightly more than Semrush, but with focused AI features.
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Overall Rating3.9
★★★★
Solid AI search visibility tool with key strengths in multi-engine coverage, brand tracking, and actionable insights. Major weaknesses in attribution tracking and accessible sentiment analysis limit its completeness, but it's a strong choice for businesses needing comprehensive AI search monitoring with content strategy features.
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- Competitive pricing that undercuts most alternatives ($249/mo vs. +$600 of Ahrefs);
- It covers all the AI engines that matter (ChatGPT, Google Gemini, Claude, Copilot);
- Accurate data sourced from real prompts rather than API estimates;
- Actionable recommendations through multiple tools (Action Center, Content Strategy Planner, Site Audit);
- Geographic market intelligence showing how your brand appears globally;
- Bonus content creation features that directly support visibility improvement efforts.
- The platform is user-friendly and continues rapid development with monthly improvements.
- No direct attribution connecting AI citations to actual leads or revenue;
- Sentiment tracking is locked behind an expensive $499/month Advanced plan;
- Limited website platform support (only WordPress, Cloudflare, Vercel for AI crawler analytics);
- No integration with popular platforms like Wix, Shopify, or Squarespace to monitor AI search engines' traffic;
- Lower-tier plans exclude AI search visibility entirely.
- You'll still need a separate GA4 setup and other tools to get the complete picture of AI search's impact on your business.
A good AI search visibility tool will provide an overview of your AI search visibility. An excellent AI search visibility tool will provide ACCURATE data so you don't have to worry about misleading information.
User search behaviour is changing. AI search results have entered the arena, and getting your brand mentioned by these AI search engines is going to bring you clients or just visibility (if that is all you need).
In this review, we will examine the accuracy of Writesonic, its user experience, the source of its data, and whether the price aligns with the value we receive.
Writesonic falls into the category of the most used AI search visibility tools.
On top of that, it adds some AI content writing features. Here are the key features Writesonic AI search visibility offers:
Visibility trends dashboard of Writesonic
But Writesonic also supports a range of content creation features helpful in increasing your AI Search visibility, like:
- Content gap analysis to spot new content ideas (very useful in my opinion).
- AI content creation.
I've been testing Writesonic since November 2024, when their team hired me as their LinkedIn influencer.
That does not mean this review will be polished. I still want to do an objective interview based on my sincere user experience and use cases.
The same thing will be done with all the other reviews of AI search visibility tools like Semrush, Ahrefs, Profound, etc...
To answer this question, let's check a few key aspects that people find to be crucial when choosing an AI search engine.
Writesonic tracks brand mentions across ChatGPT, Gemini, and Claude, and parses citations from AI Overviews and Perplexity. It also scrapes real UI and simulates locations—a big plus for market-level accuracy.
Yes, Writesonic distinguishes between brand mentions (when you're referenced) and citations (when your content is linked as a source). This dual tracking provides a comprehensive view: you can see both brand awareness and content authority.
In my opinion, Writesonic's methodology (real-UI scraping + citation parsing + AI-crawler tracking) provides credible, auditable, directional data you can act on (or make your management satisfied). For some sales-oriented data, you must pair Writesonic with Google Analytics 4 (GA4).
This is Writesonic's most significant limitation. While it shows you citation trends and visibility metrics, it cannot directly connect those to leads or clients. You'll still need GA4 setup to track actual conversions from AI search engines. The tool tells you what's happening, but not the business impact. If you scroll to the bottom of this article, you will find a helpful YouTube video explaining how to track AI search traffic with GA4.
Writesonic doesn't just report problems but provides solutions through:
Some fixes can be implemented directly through the platform if you connect your website.
Available but expensive: Sentiment monitoring exists and covers all major AI platforms, but it's locked behind the Advanced plan ($499/month). For most businesses, this pricing makes comprehensive sentiment tracking unaffordable, which is a significant limitation given the critical role brand sentiment plays in AI-generated responses.
Probably the most important metric to assess how well your marketing is working. In 2025, brands that win are those that have a solid brand presence. People remember you. AI search engines remember you.
Writesonic's AI crawler analytics gives you an idea of how much your site is visited by people (and bots) coming from AI search engines. This is a new metric that is replacing the "website traffic" metric.
Writesonic pricing overview
Writesonic offers 5 lines for you to choose from. They are:
If you require AI search visibility, the Professional package is the minimum you should choose. Lower packages only offer SEO and content creation.
I use the Professional Package, and it provides everything I need to create client reports and monitor their AI search visibility.
Compared to other AI search visibility tools like Profound, Semrush, and Ahrefs (the latter has gone bananas with their pricing), Writesonic's pricing is quite competitive. Only Semrush wins, as it costs $249.95, but it offers a more complete "traditional SEO" list of tools.
- Another advantage of the platform is its lower pricing in comparison to competitors such as Jasper AI.
Writesonic AI search visibility monitors brand mentions across ChatGPT, Google Gemini, and Claude.
Brand mentions are monitored based on a set of key topics that I selected at the outset.
(Don't make the mistake that I once made: Letting Writesonic monitor brand mentions without deciding the niches that matter).
Every 24 hours, Writesonic runs a set of prompts (up to 150 in the Pro plan) and extracts data based on those prompts.
You can change the set of topics to monitor in Writesonic by going to Configure > Topics and Prompts.
Citations from AI answers: When AI platforms display sources (e.g., AI Overviews, Bing/Perplexity answer cards), Writesonic extracts those links to see which URLs AI is trusting: yours vs. third-party sites.
AI crawler analytics: It also watches for AI bot visits (e.g., GPTBot) to your site so you know which pages are being "considered" by LLMs. Think of it as log-level proof that your content is in the training/answer pipeline.
Side Note: To get these AI crawler analytics, your site must be on WordPress, Cloudflare, or Vercel.
I would include Wix, Shopify, and Squarespace integrations as soon as possible. If you're site is on those platforms, you simply can't get an AI traffic analytics report.
This is what Writesonic writes on their site:
<<We don't rely on APIs or approximations. We scrape the actual web interfaces of AI platforms—the same interfaces your customers use every day. By monitoring ChatGPT.com, Google AI Overviews, Perplexity.ai, and other platforms directly, we capture exactly what users see, including all platform-specific features, optimizations, and variations. When we simulate searches from different locations, we're replicating the exact experience a customer in that location would have.>>
They also write:
<<Our platform scrapes AI interfaces while simulating different geographical locations. This means we can show you exactly how responses vary across markets:
Location-Based Personalization
When we simulate a search from Tokyo, we capture how the platform considers local review sites, regional competitors, and market-specific features. A simulation from San Francisco reveals different results, reflecting that local context. This isn't possible with API monitoring—it has no concept of user location.
Regional Search Results
AI platforms incorporate local search results into their responses. A query about "best restaurants" from Paris gets different underlying search results than the same query from New York. We capture these variations by scraping from multiple locations.
Market-Specific Intelligence
For businesses operating globally, we reveal how your brand appears differently across markets. You might be highly visible in US searches while being completely absent from European results—critical intelligence that location-agnostic API monitoring misses.>>
You can find complete information by visiting this page and drawing your own conclusions.
I think Writesonic does a good job of telling me, 'Hey, this data is accurate. '
You must also keep in mind that Writesonic runs a set of real prompts in the AI search engines.
It's like you going to ChatGPT and prompting 15 times, a few prompts closely related to your business. Writesonic does more or less the same every day.
That's why I consider Writesonic a good source of AI search visibility information. But I don't claim that this data is definitive (none of these tools I reviewed are considered to be definitive).
Are Writesonic's data good enough to let me make business decisions? Absolutely yes.
Are Writesonic's data good enough to provide an AI search visibility to my clients and/or managers? Yes.
Do their reports align with my marketing efforts (or mistakes)?
Yes: When I do a great job with SEO, the AI citation goes up. When I perform poorly, the AI's visibility is negatively impacted.
No, Writesonic does not offer that granularity.
To achieve that, you still need to set up the old but gold GA4. Here's a video I found very interesting, which provides a better overview of the number of leads you can generate from AI search engines.
Yes, Writesonic offers sentiment tracking. It enables you to track sentiment trends across all AI platforms, allowing you to spot reputation shifts and identify which models favor your brand.
But you need the "Advanced" package, which costs $499/mo. I'm currently using the "Professional" plan, and I'm unable to monitor sentiment.
Yes, Writesonic offers a path from insights to implementation.
It has multiple tools to do that:
1. Action center: Writesonic conducts a site audit and provides a list of recommendations to enhance your site's AI search visibility. Typical suggestions include 'Get mentioned on UGC and community sites', 'Create content inspired by competitors getting mentioned in AI citations', and 'Fix broken or non-indexable pages'.
Did I test Action Center in person? No, because I don't have the Advanced plan. Is it useful? Yes, but I believe that Writesonic's Site Audit tool already covers many optimisation points.
As I'm familiar with Writesonic and have watched Action Center's content online, I see that they have a button labeled "Address now" at the top. They do the same thing within the Site Audit tool.
Once you press that button, some issues can be solved directly within Writesonic if you connect it to your website (e.g., 'Adjust the headings to increase AI citations').
Some other issues demand a strategic approach over a period of weeks/months (e.g., 'Create content inspired by competitors getting mentioned in AI citations')
Writesonic's action center
2. Content Strategy Planner: It analyzes your website; it compares it to competitors; it gives you content ideas to write about. It is a helpful tool. In a matter of a few minutes, I can decide what content to write. This will have a direct effect on my AI search visibility.
Writesonic will give you both blog content ideas and landing page ideas. So far, I've always used blog content ideas and never landing pages.
Here is a feature of the "content strategy planner" that I find interesting: it's connected to Ahrefs, which is why it provides an estimated traffic figure for a piece of content targeting that keyword.
Also, you can filter the content ideas based on "difficulty", just in case you would like to take a safer shot.
Writesonic's content strategy planner's dashboard
3. Site audit: This is more of an SEO oriented tool, but as I've written above, it also provides a large amount of tips that will help AI search visibility too.
How to start using it? When you log in to Writesonic, the platform will request your domain and URL to create a project. By giving this info, you will allow Writesonic to conduct a site audit. Relatively straightforward, right?
Some examples of the most interesting action points that you can find inside the Writesonic Site Audit:
- Internal Outlinks With No Anchor Text
- Readability difficulty found
- Too Many JavaScript and CSS Files
- Missing canonical tag
Here's the interesting thing:
- Some of these issues can be fixed with Writesonic's native AI. However, you need to connect your website to Writesonic so it can access the HTML code and make the necessary changes.
Writesonic's site audit's dashboard
Here's the interesting thing:
- Some of these issues can be fixed with AI. But you need to connect your website to Writesonic so it can access the HTML code and make changes.
My conclusion on Writesonic is that it's a solid tool for AI search visibility monitoring.
The reports include everything I need. It's easy to use, and it has a few interesting extra features, such as their conversational AI agent (which I didn't cover in this review, but I have a dedicated video about).
Writesonic's AI chat agent (it works like ChatGPT, but it's fine-tuned for SEO/GEO tasks)
And do not forget about the content strategy planner. That tool can make you catch up to your competitors in a matter of a few weeks.
What is the pricing for Writesonic's AI Search visibility? Just Semrush does better.
I started using Writesonic in November 2024, and they have made numerous changes, continuing to improve it every month.
In case you want an AI search visibility tool that can also help you with content creation, then Writesonic is definitely one of the best choices.
As this review focuses on the AI search visibility tool, Writesonic is, of course, superior to ChatGPT. It was made to do that!
Many people may refer to the AI content writing comparison between Writesonic and ChatGPT. In that case, ChatGPT is a better option because it's quicker. Once you set up your custom GPT for content writing, providing the ICP information and brand guidelines makes everything faster.
So, is Writesonic better than ChatGPT? To monitor AI Search visibility, Writesonic is definitely the better option.
No, Writesonic isn't completely free.
- You can start for free (no credit card) to try the SEO/content tools; it's a free trial with limited usage.
- AI Search Visibility (GEO), which is the most critical factor for these reviews, is not included in the free tier. It's only available on Professional and above plans.
Side note: What worked in Q4 2025 might be obsolete now. The AI Search visibility landscape is changing fast. Always test tools before committing to annual contracts.