Best Marketing Agencies for Supply Chain Software Companies in 2026

Supply chain software is sold to committees. A sourcing platform, a should-cost tool or a freight invoice system reaches procurement, logistics, finance and IT before anyone signs, and each of them researches the category on their own first. The partners below have worked with supply chain, logistics and procurement technology companies and understand that buying process. We chose them for a stated focus on the sector, evidence of work in it, and a clear specialty.

This is the companion to our list of the best marketing agencies for ProcureTech and procurement software. Procurement and supply chain management overlap, and so do the partners who serve them well.

Key takeaways

• Pick by specialty first. AI search, PR, product marketing and partnerships each solve a different problem. The right partner depends on which one is your constraint.
• Ask for named clients in your segment. Direct materials sourcing, eSourcing and freight technology have different buyers, and a partner that has sold into yours will be productive sooner.
• AI search now shapes the shortlist. Enterprise buyers ask ChatGPT, Google's AI Overviews and Copilot which vendors to evaluate. Your marketing has to earn a place in those answers as well as in Google's results.

The best marketing agencies for supply chain software

1. Generate More: AI search and SEO for supply chain and procurement software

Website: generatemore.ai
Specialty: AI search visibility (answer engine optimization) and SEO for B2B software companies

Generate More is a Helsinki-based practice founded by Lari Numminen, a three-time CMO who has run marketing inside a procurement analytics company. It works with supply chain and procurement software companies on how Google and AI assistants describe them, and it measures the work in demo requests.

Supply chain and procurement technology clients:

• Suplari: AI agents for spend analysis and procurement analytics
• LightSource: AI-native procurement platform for direct materials
• True ValueHub: AI-native direct material sourcing and should-cost analysis for manufacturers
• KNNX: transaction assurance and freight invoice automation for supply chain partners
• DeepStream: eSourcing software for mid-market procurement teams
• Art of Procurement: podcasts, webinars, guides and events for procurement leaders

The evidence, in three published case studies:

• ProcureTech marketing case study: an enterprise ProcureTech platform grew demo requests 20x in 17 months, from 1.7 to 33 a month. Two in three attributed requests started with a search or an AI answer, and the client's website became the most-cited domain in its category's AI answers.
• Art of Procurement case study: 10x search traffic within six months for the community media brand for procurement leaders.
• Enterprise sales case study: 22x organic traffic and 10x new sales meetings within 12 months for an enterprise software startup competing with Celonis, UiPath, IBM and Microsoft.

Demo requests per month for an enterprise ProcureTech client, by where the buyer found the company. Source: client HubSpot. Read the case study.

Best for: supply chain and procurement software companies that want to appear in the AI answers and Google results their buyers use to build a shortlist, and to see the effect in pipeline.

2. James Meads: partnerships and procurement software expertise

Website: jamesmeads.com
Specialty: Go-to-market, content and partnerships for procurement technology companies

James Meads is a procurement technology consultant and host of The Procurement Software Podcast, which has published 172 episodes since March 2020. He also founded ProcurementSoftware.site, a directory of digital procurement solutions.

Best for: sourcing and procurement-side supply chain software companies that want an insider's network, partnerships and audience.

3. Corporate Ink: PR for procurement and supply chain technology

Website: corporateink.com
Specialty: B2B technology PR, media relations and thought leadership

Boston-based Corporate Ink says it has 20+ years helping B2B tech providers reach procurement decision-makers. It also offers PR aligned with generative engine optimization, aimed at visibility in AI-driven search, as described in its guide to supply chain PR agencies.

Clients shown on its procurement page: Jaggaer, LeanDNA, Fairmarkit and ORO.

Best for: fast-growing supply chain and procurement technology companies that need U.S. media visibility and credibility.

4. Liberis Consulting: product marketing and positioning

Website: liberisconsulting.com
Specialty: Positioning, product strategy, go-to-market and analyst relations

Liberis Consulting advises B2B technology companies in procurement, supply chain, finance and adjacent sectors on product strategy and market positioning. Its analyst relations work helps companies build credibility with the analysts and industry experts who shape buyer perception.

Clients quoted on its site: Prewave (supplier risk management), riskmethods and Raindrop.

Best for: supply chain software companies that need a sharper position, a defined ideal customer profile or preparation for analyst briefings.

5. LaunchIt Public Relations: PR for freight and logistics technology

Website: launchitpr.com
Specialty: PR, media relations and industry relationships for transportation and logistics technology

LaunchIt calls itself the full-service transportation and logistics technology consulting firm, and its services page states that its focus is strictly freight transportation and logistics. Susan Fall founded the agency in 2000 and runs it as president. Alongside press releases, media relations and case study writing, LaunchIt brokers trade association roles, sponsorships and speaking slots, which carry real weight in a sector where trucking associations and trade shows set the agenda.

Clients shown on its homepage: Velociti and Bluewire in testimonials, plus Macropoint, ORBCOMM, SmartDrive and Trucker Path among the logos of trucking, logistics and supply chain companies it works with.

Best for: freight, fleet and transportation software companies selling to carriers and shippers.

6. Lemniscate Growth: pipeline programmes for logistics and transportation tech

Website: lemniscategrowth.com
Specialty: B2B pipeline generation, account-based marketing, LinkedIn and events

Lemniscate Growth calls itself a B2B revenue pipeline generation agency and runs visibility, engagement and conversion as one programme measured against a revenue number. Supply chain, logistics and transportation technology is one of its named industries, which it describes by long cycles and many stakeholders across ports, yards and shippers. Its services span account-based marketing, LinkedIn lead generation, events and webinars, appointment setting and fractional CMO work, alongside search and AI search optimization. It has offices in San Jose, Dubai and Hyderabad.

Results shown on its homepage: $8M in pipeline over nine months for a North American yard and port management software company.

Best for: logistics and transportation software companies that want outbound, ABM and events run as one pipeline programme.

7. Fourth Day: UK tech PR with a supply chain specialism

Website: fourthday.co.uk
Specialty: B2B technology PR, content and international PR

Fourth Day says it has a specialism in SaaS and enterprise technology for the supply chain, manufacturing and retail sectors. Its services cover media and influencer relations, content creation, international PR, crisis communication, and research and insight. The agency has also announced a merger with Fire on the Hill, which it says will give clients access to a broader senior team.

Clients: the website does not name supply chain clients, so ask for references in your segment before you shortlist it.

Best for: supply chain SaaS companies that want UK and international media relations from one agency.

8. AD HOC PR: German-language PR for logistics and transport

Website: adhocpr.de
Specialty: Press relations, corporate publishing and content for logistics and transport

Wolfpeter Hocke founded AD HOC Gesellschaft für Public Relations in Gütersloh in October 1987. The agency says its PR specialists mainly handle projects in logistics, transport, mobility, energy, finance and social services, and its services run from press work and crisis communication to content marketing and corporate publishing.

Clients on its reference page: Arvato, Hermes Fulfilment, Schmitz Cargobull, UTA and Zimmermann Gruppe, plus Handelsblatt supplements on the transport logistic trade fair.

Best for: supply chain and logistics companies that need coverage in the German trade press.

Agency comparison

Why supply chain software needs specialist marketing

Supply chain software categories are narrow and technical. Someone comparing freight audit tools or should-cost software already knows the vocabulary, the incumbents and the integration questions, and content written by a generalist loses that reader within a paragraph.

The buying group is also wide. Logistics, procurement, finance and IT each weigh a different risk, so marketing has to answer each of them without contradicting itself. Partners who have worked in the sector already know which questions each stakeholder asks.

AI search raises the stakes further. When a buyer asks an AI assistant which supply chain platforms to shortlist, the answer draws on comparison pages, reviews, analyst coverage and trade media. A company missing from those sources is missing from the answer, however good the product is.

How to choose

Start with the constraint. If buyers cannot find you, prioritise AI search and SEO; if media and analyst credibility is the gap, prioritise PR. An unclear position is a product marketing problem, and it should be solved before you invest in reach. Partnerships pay off once the product is ready for ecosystem distribution.

Supply chain trade media is also split by mode and by country. Trucking titles, freight forwarding press and German logistics magazines each have their own editors, so a PR partner should already know the ones your buyers read.

Then ask each partner for named clients in your segment, the metric it reports on, and who does the work day to day.

FAQ

What does a supply chain software marketing agency do?

It helps software companies that sell into logistics, procurement and operations teams build awareness and pipeline. Depending on its specialty, it runs AI search and SEO, PR, content, product marketing or partnership programmes, adapted to long enterprise buying cycles.

Which PR agencies specialise in logistics and freight technology?

LaunchIt Public Relations works only with freight transportation and logistics companies, many of them trucking technology vendors. Fourth Day covers supply chain SaaS in the UK and internationally, and AD HOC PR serves logistics and transport companies in Germany.

Is marketing supply chain software different from marketing logistics services?

Yes. Logistics service providers such as 3PLs and freight brokers usually sell capacity and service levels to shippers, often through sales teams and local search. Supply chain software companies sell a product to a buying committee over several months, so their marketing depends more on category content, comparison pages, analyst relations and AI search visibility.

Should supply chain software companies invest in AI search?

If their buyers research vendors before contacting sales, yes. In Generate More's enterprise ProcureTech programme, AI assistants' share of demo requests grew from 4% to 17% within about a year, and two in three attributed demo requests started with a search or an AI answer. See the ProcureTech case study.

Bottom line

Supply chain software companies sell complex products to wide buying groups, and more of that buying starts in AI answers. Choose the partner whose specialty matches your constraint and whose client list shows it has sold into your segment before.

If AI search is your constraint, book an AI Positioning Call with Generate More.

Disclosure: This list is published by Generate More, which includes itself as the first entry. Descriptions of the other partners are based on their own websites, linked in each entry.