Lari Numminen

Lari Numminen

Lari is a 2-time B2B SaaS Company CMO and marketing enthusiast. He has written extensively on topics such as business process management and the role of artificial intelligence in the workplace.

Posts by Lari Numminen

AEO vs. GEO: 2026 World Cup Edition

Every four years the world stops for a tournament. This year, marketers got their own.

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6 min read
Jun 23, 2026 5:50:45 AM

How to Get Visibility on Perplexity n 2026

Perplexity is the most architecturally distinct of the major AI search engines — and the most under-explained. ChatGPT r …

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9 min read
May 29, 2026 5:59:25 AM

How to Get Visibility on Claude in 2026

Most "how to rank in Claude" advice you'll read in 2026 is recycled ChatGPT advice. That's a mistake. Claude is the most …

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11 min read
May 29, 2026 5:55:15 AM

How to Get Visibility on Google AI Overviews (and AI Mode)

Google AI Overviews and AI Mode now sit on top of more searches than ever, both powered — since January 2026 — by Gemini …

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10 min read
May 29, 2026 5:51:07 AM
10 min read
May 29, 2026 5:41:25 AM

Dark SEO Funnel: Why your Dashboard is Hiding a Third of your Pipeline

If you run marketing at a B2B SaaS company, your CFO probably looks at your "Direct Traffic" line in HubSpot or GA4 and …

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5 min read
May 5, 2026 2:26:36 AM

My RankPrompt Review: The AI Visibility Tool That Actually Helps You Get External Citations

TLDR: RankPrompt stands out from other AI visibility tools by offering automated off-page outreach capabilities that hel …

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6 min read
Apr 7, 2026 8:21:12 AM

My LightSite AI Review: Balancing Technical + Content Plays in AI SEO

TLDR: LightSite AI stands apart from competitors by addressing AI visibility through dual optimization: a patent-pending …

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11 min read
Feb 24, 2026 5:32:43 AM

Generate More Conversions: Why Your B2B Landing Pages Are Failing (And How to Fix Them in 2026)

TLDR: 70% of B2B tech companies waste their advertising budget by sending paid traffic to generic homepages instead of t …

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9 min read
Feb 19, 2026 5:20:06 AM

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