Lari Numminen

Lari Numminen

Lari is a 2-time B2B SaaS Company CMO and marketing enthusiast. He has written extensively on topics such as business process management and the role of artificial intelligence in the workplace.

Posts by Lari Numminen

Top B2B SaaS Revenue and Pipeline Sources in 2025

Can you guess accurately the top sources of B2B sales pipeline and revenue? Well, you don't need to guess anymore. Recen …

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6 min read
Apr 14, 2024 10:26:31 AM

My Copy.ai review - finally a ChatGPT replacement for marketers?

As a marketing leader and AI enthusiasts I've tested dozens of different generative AI tools. Copy.ai is among the very …

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9 min read
Apr 4, 2024 2:02:03 PM

What is SGE in Google? Search Generative Experience Explained

In the 2023 Google I/O developer conference we saw early ideas of how generative AI will feature in search results. We a …

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4 min read
Mar 29, 2024 2:51:25 AM

In-depth review of Jasper.ai: is it the right choice for marketers?

As a consultant who specializes in using generative AI in marketing I get a lot of questions about what copywriting tool …

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7 min read
Mar 28, 2024 5:35:05 AM

SEO on Autopilot? My review of AIContentfy

If you've followed me on LinkedIn or on this website you've seen a lot of talk of how generative AI has radically change …

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5 min read
Mar 19, 2024 2:59:26 AM

What is enterprise B2B demand generation?

For many B2B marketers, demand generation is a new buzzword that creates both excitement and confusion. As a CMO and mar …

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4 min read
Jan 26, 2024 3:19:12 AM

Enterprise SEO case study: 22x organic traffic in a year with GenAI

It's time for an improbable enterprise search engine optimization case study. Let me share the very personal story what …

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11 min read
Jan 25, 2024 1:23:35 AM

AI in Enterprise Marketing - 2024 CMO Survey Results

If you work in marketing, you'll find it difficult to avoid the topic of artificial intelligence. For the past 12 months …

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13 min read
Jan 23, 2024 4:45:02 AM

How to generate better Enterprise B2B leads (with help from AI)

A key goal for any growing business is to attract new customers and increase revenues. For enterprise business-to-busine …

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11 min read
Jan 15, 2024 2:09:05 AM

AI in Enterprise Marketing - Benefits, Methods & Tools

Generative AI has in a short time had a major impact in the way we work. As a CMO leading a small marketing team, I've s …

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7 min read
Jan 11, 2024 4:32:56 AM

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