Generate More is a Helsinki-based AEO and AI SEO agency for Nordic and international B2B software companies, founded in 2024 by Lari Numminen. I test AI search visibility tools hands-on, and Otterly AI was one of the first tools we reviewed: my colleague Artur Perrella Glukhovskyy ran the original test in October 2025.
I updated this review on 23 October 2026. Every price and feature below was re-checked that day against Otterly's own pricing page and changelog, and I have removed the old 1–5 feature scores because they went out of date within months.
My verdict: the low-cost entry point to AI search tracking
Otterly serves the lower-cost end of the AI visibility market. Its Lite plan costs $29 a month for 15 prompts, and Otterly's own price comparison calls it the lowest-priced paid plan among the major GEO platforms it compares that includes daily tracking on four engines. At about 100 prompts, the $189 Standard plan undercuts every other tool on that list.
Bigger brands use it too. Roche, Opera, FAO and BenQ appear among the logos on the pricing page, and the homepage adds BAT, Visma, F-Secure and Avis Budget Group. I read those logos as reach, since the product, the self-serve sign-up and the published prices are all built for small teams that want to start tracking this week.
Who Otterly fits best
| Best fit | Less of a fit |
|---|---|
| Small and mid-sized businesses and solopreneurs who want daily AI search tracking on a small budget. Lite starts at $29 a month for 15 prompts. | Teams that need Gemini, Google AI Mode and Claude as standard. All three are paid add-ons, which takes Standard from $189 to $416 a month. |
| Agencies starting a GEO service. The Agency Partner programme adds separate client workspaces, pitch workspaces for prospect audits and branded Looker Studio reports. | Teams that want content production built in. Writesonic combines tracking with a content agent. |
| In-house SEO and content teams that will act on audit findings themselves, using the GEO URL audits and recommendations on every plan. | Large organisations buying on governance, services and scale. Enterprise platforms with service teams fit that buyer better. |
The agency case is backed by Otterly's own customer stories. The beauty and wellness search agency Stella Rising built its SearchTrak share-of-voice tool on Otterly data, and used the API to analyse roughly 1.8 million citations across about 4,500 prompts for a beauty conglomerate, according to Otterly's July 2026 case study.
What sets Otterly apart: it publishes its testing
Otterly's blog reads like a lab notebook. The team says it has run dozens of GEO experiments, with write-ups on whether AI crawlers prefer Markdown or HTML and whether schema markup affects AI search, plus a running experimentation sheet. For a small team with no research budget of its own, that published testing is a large part of the value.
What has changed since our October 2025 test
Most of the weaknesses in our first review have since been fixed, according to Otterly's changelog and pricing page.
| Topic | October 2025 review | October 2026 |
|---|---|---|
| Data freshness | Weekly refresh | Daily tracking on every plan |
| Brand sentiment | Not found in the dashboard | Brand Sentiment Analysis in every account since 20 March 2026, and on the main Brand Reports chart since 5 October 2026 |
| Actionable advice | Observational, with an audit but no guidance on fixes | Recommendations since 16 April 2026 (exportable since 4 August), and Query Fan-Out in the GEO Audit since 25 June |
| AI engines | Six engines, Claude missing | Four core engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot); Google AI Mode and Gemini are add-ons, and Claude became a paid add-on on 22 June 2026 |
| Integrations | None covered | Public API and Claude Skill (27 May 2026), MCP server (8 June 2026), Looker Studio connector |
| AI traffic | No visit tracking | Agent Analytics tracks AI agent and crawler visits since 4 August 2026 |
| Team seats | Listed as a gap | Unlimited team members on every plan |
| Free trial | "Typically 14 days" | 7-day trial since 30 June 2026 |
| Users | 10,000 | "Trusted by 40,000+ Marketing Pros worldwide" (homepage) |
One claim from 2025 no longer holds up. We wrote that Otterly collected answers through Firecrawl, based on its security page, but the current security page no longer lists Firecrawl and does not say how AI answers are collected.
How much does Otterly AI cost?
| Plan | Price per month | Prompts | API and MCP | With all 7 engines |
|---|---|---|---|---|
| Lite | $29 | 15 | Not listed | $76 |
| Standard | $189 | 100 | 2,000 requests a month each | $416 |
| Premium | $489 | 400 | 5,000 requests a month each | $1,226 |
| Enterprise | Custom | From 1,000 | Custom | Custom |
The "all 7 engines" column adds Otterly's monthly add-on prices to the base plan. Google AI Mode and Gemini cost $9 each on Lite, $59 on Standard and $149 on Premium, and Claude costs $29, $109 and $439. Standard and Premium can also buy 100 extra prompts for $99 a month. The pricing page shows a second, lower set of prices ($25, $160 and $422) next to its "Annually 15% off" toggle.
This is the cost-value point to get right before buying. On four engines Otterly is the cheapest way to track 100 prompts, while a team that needs all seven pays more than twice the headline price on Standard.
Otterly's price comparison against the alternatives
Otterly publishes its own comparison of what roughly 100 prompts cost, last reviewed in October 2026 and based on list prices from each vendor's public pricing page. The first five rows below are Otterly's figures. Superlines is not on Otterly's list, so I added it from the Superlines pricing page. Engine coverage differs between the plans.
| Tool | Plan | Monthly list price | Our review |
|---|---|---|---|
| Otterly AI | Standard | $189 | This page |
| Semrush AI Visibility | Base plus 2 prompt packs | $219 | Semrush review |
| Peec AI | Pro | $245 | Peec AI review |
| Promptwatch | Professional (150 prompts in Otterly's ladder) | $249 | Promptwatch review |
| Writesonic | Professional | $249 | Writesonic review |
| Superlines | Pro (150 prompts, monthly billing) | €199 | Superlines review |
Which alternative to choose
Peec AI is the closest match for agencies. In my experience it is built around agency work, with credit-based prompt pricing that lets you shift tracking between client brands and a strong focus on user experience. Writesonic suits teams that want an MCP and an in-app content agent next to the tracking. Superlines is the European option priced in euros, with an MCP server on every plan from the €79 Starter and three engines of your choice.
What Otterly looked like in our October 2025 test
The screenshots below come from Artur's original hands-on test in October 2025, so some screens will look different today.
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Otterly AI's home page, October 2025
Setup
Setup took four AI-assisted steps. The tool picked our niches, prompts and competitors correctly, and monitoring started straight after.
Otterly AI's search prompt assistance
The GEO audit
The GEO audit was the standout in 2025, and the most detailed audit we had seen in its price range. It checks a page against a long list of factors that affect whether AI engines can read and cite it, covering content, technical crawlability and structured data. Our main request back then was clearer guidance on fixing each issue it flagged, which the Recommendations feature added in 2026 now goes some way to answer.
Otterly AI's GEO audit
Brand visibility and citations
Three metrics sit at the centre of the brand report. Brand coverage shows how often you appear in AI answers compared with competitors, brand mentions counts every reference, and brand position shows whether you are named first, second or third. The citation report lists the URLs AI engines cite most, which often shows that third-party pages outrank your own site.
Brand ranking inside Otterly AI
Citations inside Otterly AI
Otterly also offers a Brand Visibility Index that combines mention frequency and average position into one figure per brand. We had not seen that view in other trackers at the time.
User experience
The interface was easy to start with and slower to master. Charts were clean and colour-coded, with filters per engine, but related data was spread across separate Brand, Citation and Domain reports, and after a few hours some tables still needed explaining.
More of my AI search visibility tool reviews
Each tool I review gets a written review here and a video walkthrough on the Generate More YouTube channel. The Promptwatch review is written only for now.
- Peec AI: written review · video review
- Superlines: written review · video review
- Writesonic: written review · video review
- Semrush: written review · video review
- Gumshoe: written review · video review
- RankPrompt: written review · video review
- Scalenut: written review · video review
My conclusion on Otterly AI
Otterly is the cheapest credible way to start daily AI search tracking, and its published experiments help a small team learn what to do with the data. It suits SMBs, solopreneurs and agencies building a GEO service. If you need all seven engines, or enterprise services around the tool, compare the full-engine price with Peec AI, Writesonic and Superlines before you decide.
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