| Feature | Rating | Notes |
|---|---|---|
| Multi-AI Engine Coverage | 2/5 | Tracks Google AI Overviews, and ChatGPT only. AI Mode, Gemini, Perplexity, and Claude will be included soon. |
| User Experience | 2/5 | Powerful data, but spread across 3 interfaces. Steep learning curve for new users. |
| Data Accuracy | 5/5 | Real-time scraping from AI interfaces + cached snapshots. |
| AI Traffic Analysis | 4/5 | Estimation available for Google AIO only. No direct clickstream or visit tracking from AI engines. |
| Actionable Insights | 4/5 | Offers a detailed SEO audit. About GEO: Prompt gaps and competitor visibility help guide strategy, but it lacks a true “Action Center.” |
| Lead/Conversion Tracking | 0/5 | Google Analytics & Search Console integration helps, but no direct attribution from AI answers to leads. |
| Brand Sentiment Tracking | 2/5 | Sentiment number exists inside SE Visible, but lacks context and clarity. |
| Brand Presence Overview | 5/5 | Clear AI visibility score, daily tracking, cached AI results. |
| Competitor Analysis | 5/5 | See what prompts mention competitors, which URLs are cited, and AI share-of-voice. Deep and transparent. |
| Data Freshness | 5/5 | Daily tracking available. No real-time, but more frequent than some competitors. |
| Setup Complexity | 3/5 | Setup is not difficult, but scattered UX slows adoption. Needs better navigation & consolidation. |
| Pricing Value | 5/5 | Starting at €138/month (with full SEO + AI tools). Cheaper than most AI visibility platforms by far. |
| Best For | Not Suitable For |
|---|---|
| SEO consultants and small agencies managing 3–5 client brands | Beginners who want a simple, one-click AI visibility dashboard |
| Teams needing both traditional SEO & AI search visibility | Companies needing real-time data and end-to-end attribution |
| Budget-conscious users replacing multiple tools with one | Brands that rely heavily on sentiment analysis for reputation |
Overall rating: 3.8I would recommend SE Ranking for AI Search visibility purposes. |
| Pros | Cons |
|---|---|
| Pulls live data from real AI search interfaces (not just APIs) | AI visibility features are spread across 3 separate interfaces |
| Cached AI results let you verify every brand mention | Citation-level source tracking still under development |
| Strong competitor analysis with prompt-level data and URL tracking | Sentiment analysis is vague and lacks context |
| Includes both traditional SEO and AI visibility tools in one platform | Learning curve for new users; UI not beginner-friendly |
| Competitive pricing compared to tools like Writesonic or Peec AI |
Good luck to me in answering this question! It would be better to ask me, 'What is not SE Ranking?'
SE Ranking is an all-in-one SEO and competitive intelligence platform used by agencies, founders and in-house teams to manage the entire search process. They recently added an optional AI Search Visibility add-on.
As I mentioned above, SE Ranking is very comprehensive. For this reason, I will split its features into two categories: Traditional SEO features and AI search visibility features:
| Traditional SEO Features | AI Search (GEO-Oriented) Features |
|---|---|
| Keyword Rank Tracking (daily updates across locations/devices) | AI Prompt Tracking (Google AIO, ChatGPT) |
| Website Audit (technical SEO checks, Core Web Vitals, etc.) | AI Visibility Overview (brand position vs. competitors across prompts) |
| Backlink Analysis & Monitoring | Cached AI Answers (verify your mentions and links directly) |
| Competitor Keyword & Ad Research | Competitive AI Prompt Analysis (track what prompts cite your rivals) |
| Content Optimization Add-On (similar to SurferSEO) | SE Visible Platform (sentiment, visibility trends, benchmark tracking) |
| Google Search Console + GA4 Integration |
This test was made in October 2025. Keep in mind that these AI tools evolve rapidly, with new features being added and removed every week.
What I have written in this review today might no longer be valid 7 days later.
I have personally tested SE Ranking as part of a larger effort to test all the major AI search visibility platforms (Writesonic, Peec AI, Scalenut, GetMentioned, Otterly AI, etc).
So, this is not an AI-generated review based on the opinions of others. I'm admitting it: It's been one of the most challenging reviews I've done in this batch. Why is that?
Because SE Ranking is a comprehensive product and is evolving quickly with new AI search features.
This review is based on my personal experience combined with:
- In-depth research using ChatGPT to find the most accurate information about Otterly AI.
- A call I had with their sales team (thanks to Michael Kirby).
- A review of multiple user feedback sources, including G2, Product Hunt, and industry comparisons.
- Examination of the technical documentation.
Can SE Ranking AI Search provide you with business-relevant metrics?
In order to provide a helpful answer, I will focus on a few aspects that I consider essential for marketers working with businesses that need to monitor their AI search visibility.
SE Ranking currently offers tracking for two AI search engines within its SE Visible tool.
- Google AI Overviews.
- ChatGPT.
They are working to add AI Mode and Perplexity.
If you're a beginner or non-technical user: No, not really. The user experience (UX) can feel fragmented, especially for first-time users trying to track AI visibility.
Here's why: AI features are split across 3 areas:
1. The traditional SE Ranking dashboard (for prompts and keyword-level tracking)
2. The AI Search Tracker (for configuring engines and tracking links/mentions)
3. The SE Visible platform (for sentiment, benchmarks, visibility overview)
It’s not always clear where to go to set things up or what each tool specifically does.
You have to click through multiple menus (e.g., "Research > Competitive Research > AI Search") just to see visibility charts or prompts.
And what If you're an SEO professional or agency user:
Yes, with caveats. While the UX isn’t seamless, it gives you more control and deeper access than most tools (once you understand where everything lives).
I can't hide that. Of all the solutions in this batch of reviews, SE Ranking offers the best price/benefit ratio, without a doubt. It's could be complicated to establish exactly how much the solution costs because there are a lot of add-ons, but I can tell you this:
SE Ranking costs 35–50% less than buying separate SEO and AI visibility tools, while offering comparable or better features.
Yes, SE Ranking provides trustworthy AI visibility data available today. It doesn’t rely on vague third-party APIs.
Instead, it scrapes real AI search interfaces such as Google AI Overviews, ChatGPT, Gemini and Perplexity, and stores cached snapshots of each AI result.
This enables you to verify every mention or link by viewing the actual AI response.
You also get daily data refreshes, competitive benchmarks and prompt-level tracking.
However, there are still areas where SE Ranking is expanding its data depth. For instance, the citation overview, which shows which domains are most cited in your niche, is still a work in progress.
Sentiment analysis is there, but it feels more like a basic score than detailed information.
SE Ranking provides the raw data necessary for making smart decisions.
It shows you which prompts mention your competitors but not you.
It shows which pages (URLs) are cited in AI results, enabling you to reverse-engineer successful content.
The AI Traffic Estimator helps you prioritise your efforts based on their potential impact on traffic.
However, SE Ranking does not yet have a centralised 'Action Centre' or recommendation engine. You need to connect the dots yourself.
Yes, it does. Not many tools offer this feature. However, bear in mind that the traffic figures are estimates, not actual figures.
Traffic estimation going from AI search engines to your website
SE Ranking does not offer a native feature that shows, “This AI citation brought you 3 new clients".
Yes, SE Ranking offers a brand sentiment analysis tool, but it's rather basic: it just provides a number.
It doesn't provide much more than that. This metric would be even more useful with an explanation of how to improve brand sentiment.
A good example in this niche is Scalenut: They focus on Reddit and provide you with conversations where your brand sentiment seems negative. You can then join the conversation and help improve your brand sentiment.
Yes, I think it provides a good overview of brand presence.
What I would like is for all that data to be condensed into one interface, such as SE Visible.
After analyzing SE Ranking for many hours, this is what I can tell you: SE Ranking primarily uses web scraping (programmatic queries + result parsing) rather than APIs to collect AI visibility data.
SE Ranking sources information directly from live AI search platforms rather than relying on cached or historical data.
SE Ranking shows the estimated traffic coming from AI Search Engines to your website. You get this without any additional Cloudflare setup.
SE Ranking tracks three primary metrics across all monitored AI engines:
- AI search visibility overview: This is a chart showing your brand's AI visibility compared to your competitors'.
- Competitor comparison: This is a realistic ranking of your AI visibility compared to all competitors, both direct and indirect. This feature provides a comprehensive overview of your position by including a wide range of niches, not just the lucrative ones.
- Sentiment: It's just a number on the dashboard, but at least we have it. We can't do much about it. If it's negative, we leave it as it is. There is much context around it. We can't see what metric is based on.
SE VIsible's interface
Unfortunately, SE Visible is still missing the usual feature that I found in any other AI Search visibility tool: The sources used by AI Search Engines in their prompts.
They're openly stating "we're working on it".
Things get a bit more complicated here. To access this tool, I had to exit the SE Visible tool and return to the standard SE Ranking interface.
Once you input your competitor, you can start seeing all the keywords (not prompts) where they're mentioned by AI search engines.
SE Ranking pulls information from two primary source types:
SE Ranking's system performs actual Google searches for your tracked queries and captures the AI-generated overview that appears. They store the complete snapshot, including:
SE Ranking keeps data fresh through scheduled snapshots (daily or weekly), not real-time continuous monitoring.
From the meeting I had with their sales team, this is what has emerged:
<<We monitor brand visibility across AI Overviews. Daily, you add to a list of keywords or prompts, configure the brand name, and that's it. We're going to daily monitor your brand presence across any given location on Google.>>
After the demo with their sales team and analyzing the research, I'm cautiously optimistic about SE Ranking's data quality.
They have some impressive technical approaches that suggest solid foundations, but AI visibility tracking is so new and fragmented that I need hands-on testing before I can fully vouch for accuracy.
Some positive points about SE Ranking's AI suite data quality:
- You can always click on a GEO ranking and see your cached copy of the result. I can verify their data myself.
- The toolkit works by capturing real AI search results directly, rather than relying on third-party APIs. SE Ranking's system is querying the AI platforms and scraping the answers from the actual interfaces to get exactly what you see.
After the demo and research analysis, here's what I would improve in SE Ranking:
- GEO audit feature: SE Ranking has an SEO-oriented auditing tool that I find useful. However, it does not include any GEO-oriented auditing points (e.g. readability score).
- Structured data recommendations, such as schema markup suggestions (FAQ Page, How-To, Article) and Open Graph tags, to improve AI understanding.
- Prompt gap analysis: It would show me which prompts I should invest in, as my competitors are gaining visibility from them and I am not.
- Citations: They're currently working on it, but in the meantime, I don't have the usual 'citations' overview (i.e. the domains that are getting a lot of visibility in my niche). Citations are useful because they allow me to contact the admin of the relevant website and get featured on it. Alternatively, I can use it to find content ideas.
I must admit that SE Ranking's user experience (UX) is one of the most complicated out there.
The AI search tools are scattered across different sections of the menu. For example:
To see the usual AI brand visibility chart, my competitors, estimated AI traffic, and the prompts that are bringing that visibility and traffic, I need to click on Research > Competitive Research > AI Search.
However, when I look at the menu on the right, I can see another button labelled 'AI Search'. When I click on it, I'm redirected to another page where I have to set everything up by choosing the AI search engine to monitor and the prompts to check. This is where it gets a bit confusing.
As two different places for monitoring AI search visibility were not enough, we have a third one: SE Visible. This tool is similar to most of the other AI search visibility tools I've tested.
Once you enter SE Visible, the user experience improves significantly:
- You enter your brand name
- You enter your domain.
The AI then provides you with the most suitable prompts.
By now, you will have realised that the UX could be improved. The amount of information you get for the price of SE Ranking is unbeatable. But why keep all these things separate?
A personal suggestion to the SE Ranking team: Place everything inside the SE Visible tool and include it in the navigation menu. Users will be happy.
Here, we are going to focus solely on the AI Search aspect of SE Ranking.
1. Lowest tier: €63/month (billed annually)
2. Middle tier: €127/month (billed annually)
3. Top tier: €239/month (billed annually)
I must be honest: SE Ranking offers the most competitive prices in the AI search visibility market — there's no question about it.
However, there are some limitations.
I had to do some calculations to understand how the pricing works, but I got there in the end.
What you get:
What makes SE Ranking a good value:
| Feature | SE Ranking | Scalenut | WriteSonic |
|---|---|---|---|
| Monthly Cost | €138 | €100 (no AI tracking) | $249 |
| Full SEO Suite | ✅ Yes | ❌ No | ❌ No |
| AI Engines Covered | 2 engines | 4 | 3 engines |
| Daily AI Prompts | 250 | 150 | 150 |
| Organic Keywords | 500 daily | 0 | 0 |
| Sentiment Analysis | ⚠️ Yes, but it's just a number | ⚠️ Reddit-focused | ❌ No. Gated behind $499 package |
| Site SEO Audit | ✅ Yes | ❌ No | ✅ Yes |
| Content Optimization | ❌ Add-on (€29/mo) | ✅ Strong | ✅ Yes |
After spending days digging into SE Ranking’s AI suite (calls, demos, tests, and all) I can say this: it’s not perfect, but damn, it’s solid.
Sure, the UX is a bit messy (why are there three different places to check AI stuff?), and the sentiment feature is kind of a black box. But overall? It works.
I got prompt tracking, traffic estimates, competitor analysis, and full SEO features for €138/month.
It’s not the sexiest UI, but the depth is there. Definitely worth trying if you’re serious about AI visibility.