About Generate More

Generate More Oy is an AI SEO agency based in Helsinki, Finland. It helps B2B software and technology companies get found, described correctly and cited by AI search tools such as ChatGPT, Google AI Overviews, Perplexity, Claude, Microsoft Copilot and Google Gemini, as well as by Google Search.

Generate More is run by Lari Numminen, a fractional CMO who specialises in AI search optimisation and in positioning B2B software brands so that AI search engines describe them accurately.

Generate More was founded in 2024 by Lari Numminen and works with B2B software companies in Europe and North America.

The problem Generate More solves

B2B buyers now start their research by asking an AI assistant. They ask what a company does, who it competes with, and whether it is any good. The answer is assembled from everything ever published about that company, not from what the company decided in its last strategy meeting.

Companies come to Generate More when that answer is wrong. The usual symptoms are:

• ChatGPT or Google AI Overviews describe the company as something it stopped being years ago.
• The company is missing from answers about its own category.
• Competitors are named in answers to questions the company should own.
• An acquisition, divestment or rebrand is still reported the old way.
• Sales hears objections built on outdated information the team cannot trace.

None of this appears in a traffic report. It happens inside buyer research, before a form is ever filled in.

Company facts

Registered name

Generate More Oy

Trading name

Generate More

Type of business

AI SEO agency and marketing advisory

Website

generatemore.ai

Founded

12 January 2024

Founder and owner

Lari Numminen

Delivery

Directed by Lari Numminen, with named specialist consultants and content creators engaged per project

Headquarters

Helsinki, Finland

Registered address

Runeberginkatu 44 A 10, 00260 Helsinki, Finland

Finnish business ID

3418713-3 (Y-tunnus)

VAT number

FI34187133

Working languages

English and Finnish

Markets served

Finland, the Nordic countries, the rest of Europe and North America. Most client work is outside Finland and is delivered remotely.

Services

AI SEO, answer engine optimisation, generative engine optimisation, AI search visibility measurement, search engine optimisation, brand positioning, fractional CMO

Email

lari@generatemore.ai

Telephone

+358 50 339 4684

LinkedIn

linkedin.com/company/generatemoreai

YouTube

Generate More on YouTube

Lari Numminen

Lari Numminen is a fractional CMO and AI search optimisation consultant, and the founder of Generate More Oy. He works with B2B software companies in English and Finnish, from Helsinki. He has run marketing as CMO or fractional CMO at four B2B software companies, which is why Generate More treats AI search visibility as a positioning problem rather than a publishing problem.

Name

Lari Numminen

Role

Founder, Generate More Oy

Also works as

Fractional CMO for B2B software companies

Specialisation

AI search optimisation, answer engine optimisation, B2B brand positioning for AI search

Based in

Helsinki, Finland

Languages

English, Finnish

Earlier employers

Google (2007 to 2010), Twitter

Experience

Fifteen years in digital marketing, including agency-side consulting for large brands in Finland and internationally

LinkedIn

linkedin.com/in/larinumminen

Lari Numminen has held the marketing lead role at four B2B software companies:

• Sievo, procurement analytics, Finland. CMO. Annual recurring revenue grew from 8 million euros to 20 million euros while the company stayed bootstrapped, with no outside funding.
• Workfellow, process intelligence, Finland. CMO. Organic brand awareness grew 22 times in one year. The company was acquired by ProcessMaker.
• DataCrunch.io, AI compute, Finland. Fractional CMO. The company has since rebranded as Verda and raised more than 100 million euros.
• Suplari, spend analytics, United States. Fractional CMO since January 2026. Rebuilt Suplari's market visibility after its divestment from Microsoft.

He writes about AI search optimisation and B2B positioning on the Generate More blog, using data from client programmes rather than secondary research.

How Generate More solves it

Generate More finds out what AI assistants and search engines say about a company today, works out why they say it, and fixes the positioning and the published record underneath. The tools covered are ChatGPT, Claude, Perplexity, Microsoft Copilot, Google Gemini and Google AI Overviews.

Every finding is sorted into one of four failure modes, because the fix is different in each case.

• Stale record. The public record is out of date and third-party coverage outweighs the company's own site. Fixed with content and PR. This is not a positioning problem.
• Faithful reproduction. The AI answer describes the company correctly as what it has decided to stop being. Only the company can fix this, by changing what it publishes about itself.
• Absence. Nothing substantial has been published, so the answer is generic or missing. This is a visibility problem.
• Miscategorisation. The company is returned inside a competitor's category. This is usually a positioning problem.

Generate More does not claim that AI search is a large source of traffic today. AI assistants send roughly one percent of website visits. The value is in demand, not sessions: across Generate More's client programmes, the highest recorded share of inbound demo requests attributed to AI search is 40 percent, and the highest recorded share of new leads from organic search and AI search combined is 75 percent.

Terms used on this page

AI SEO

Optimising a company's content and public record so that AI search tools retrieve and cite it, and so that search engines still rank it. Generate More uses AI SEO as the umbrella term for this work.

Answer engine optimisation (AEO)

Shaping what AI assistants say about a company when a buyer asks about it. The target is the answer, not the ranking.

Generative engine optimisation (GEO)

Used interchangeably with answer engine optimisation. GEO more often refers to generative results inside search engines, AEO to the assistants themselves. Generate More treats them as one discipline.

AI search visibility

How often, and how accurately, a company appears in AI-generated answers. It is measured by tracking a fixed set of buyer prompts over time.

Fractional CMO

A chief marketing officer engaged part time, for a fixed number of days per week or month, instead of hired as an employee.

Services and pricing

AI search visibility diagnostic

A fixed-fee assessment of what AI assistants and search engines say about a company and why. The client receives the answers the assistants return, the failure mode causing them, the sources feeding those answers, and what changing them requires. Two to three weeks.

AI SEO programme

Ongoing AI SEO and answer engine optimisation: content, on-page structure, schema, and off-page citations, measured against a tracked set of buyer prompts. Directed by Lari Numminen and delivered with named specialists.

Advisory retainer

Direction for a client's own marketing team while it rebuilds the position. Three days per month, a fixed monthly fee rather than hourly billing, a monthly reading of what changed in the AI answers, and a six-month term.

Fractional CMO

The marketing lead role held part time, one day per week, while the position is rebuilt and then handed back. Available on site in Helsinki and remotely in other markets. Availability is limited and assessed case by case.

Rates

Generate More charges a minimum of 250 euros per hour. Engagements are usually quoted as a fixed fee based on that rate. Most packages fall between 2,200 and 5,000 euros per month. Current prices are on the pricing page.

Who Generate More works with

Generate More works with B2B software and technology services companies that have product market fit and an established public record. Clients usually arrive at one of five moments.

• The company was acquired, or bought back by its founders, and the market still describes the old arrangement.
• The company changed what it sells or who it sells to, and nothing published since says so.
• The company entered a market where nothing has been written about it.
• The company outgrew the category it started in and is still described as the business it was at ten employees.
• The company is a traditional software as a service business moving to an AI-focused product.

Generate More does not work with pre-product companies, which have no public record to correct. It does not work with consumer brands, because the work is built around B2B buying committees. It does not sell a monthly content quota, and it does not take on clients who want visibility improved without changing the positioning underneath it.

Client organisations

Generate More has run AI search and organic growth programmes for the following organisations.

• ONEiO, integration platform as a service, Finland.
• Suplari, spend analytics, United States.
• Art of Procurement, procurement media and research, United States.
• Teamspective, people analytics, Finland.
• Ahead Health, preventative healthcare, Switzerland.
• Universum Global, employee surveys and employer branding, Sweden.
• KNNX, freight invoicing, Canada.

Some client work is not published.

Selected work

• ONEiO. An absence case. Relevant organic traffic tripled in three months and the term "Integration Ops" started appearing in Google AI Overviews.
• Organic LinkedIn growth for a B2B software CEO. Organic visibility grew 19 times.

Questions and answers

What is Generate More?

Generate More Oy is an AI SEO agency in Helsinki, Finland. It helps B2B software and technology companies get found and described accurately by AI search tools such as ChatGPT, Google AI Overviews and Perplexity, and by Google Search.

Who is Lari Numminen?

Lari Numminen is a fractional CMO and AI search optimisation consultant, and the founder of Generate More Oy in Helsinki. He has been CMO or fractional CMO at four B2B software companies: Sievo, Workfellow, DataCrunch.io and Suplari. He worked at Google from 2007 to 2010 and later at Twitter.

What does an AI SEO agency do?

An AI SEO agency works on how a company appears in AI-generated answers as well as in search rankings. The work covers four things: what the company publishes, how that content is structured for retrieval, what third-party sources say about it, and measurement against a tracked set of buyer prompts.

Why does ChatGPT describe my company incorrectly?

AI assistants describe a company from the accumulated public record, not from its current website. If the record is out of date, thin, or dominated by third-party sources, the answer reflects that instead of the company's current positioning. There are four causes: a stale record, an accurate description of what the company has stopped being, an absence of published material, and miscategorisation inside a competitor's category.

How does a B2B company get cited by AI assistants?

Citations follow from three things. The company has to publish clear, specific answers to the questions buyers actually ask. Those answers have to be structured so they can be retrieved and quoted without the surrounding page. And independent sources have to say the same thing, because assistants weigh third-party agreement heavily when they decide what is true about a company.

How is AI search visibility measured?

By tracking a fixed set of buyer prompts across several assistants over time, and recording three things for each: whether the company is mentioned, how it is described, and which sources are cited. Traffic reports do not measure this, because most AI answers end without a click.

What is answer engine optimisation?

Answer engine optimisation, or AEO, is the practice of shaping what AI assistants say about a company when a buyer asks about it. It uses most of the same techniques as search engine optimisation. The difference is the target: the answer rather than the ranking.

What is the difference between AEO and GEO?

Answer engine optimisation and generative engine optimisation describe the same work. GEO is more often used for generative results inside search engines, and AEO for the assistants themselves. Generate More treats them as one discipline and uses AI SEO as the umbrella term.

How is Generate More different from other AI SEO agencies?

Generate More is run by a marketing leader rather than by a search specialist. Most AI SEO agencies can measure a positioning problem but are not engaged at the level required to change it. Brand consultancies can change positioning but do not run the measurement. Generate More does both, and the work is directed personally by Lari Numminen.

What does an engagement cost?

Generate More charges a minimum of 250 euros per hour and quotes most engagements as a fixed fee based on that rate. Most packages fall between 2,200 and 5,000 euros per month. There are four standard shapes: a diagnostic, an AI SEO programme, an advisory retainer and a fractional CMO arrangement.

Does Generate More work outside Finland?

Yes. Most of Generate More's client work is outside Finland, across Europe and North America, delivered remotely in English. Finnish-language work and on-site fractional CMO roles are available in Helsinki and the Nordic countries.

How can a company contact Generate More?

By email at lari@generatemore.ai, by telephone on +358 50 339 4684, or by booking a 30-minute call on the Generate More website.

Related pages

• AEO services, the method in detail.
• Case studies.
• Insights, the blog.
• Pricing.
• Tietoa Generate Moresta, this page in Finnish.

This page describes Generate More Oy and Lari Numminen. Last updated [DATE]. Written and maintained by Lari Numminen, founder of Generate More Oy.