--- title: AI Tech Marketing Case Study --- [![GENERATE MORE LOGO PACK-18](https://generatemore.ai/hubfs/GENERATE%20MORE%20LOGO%20PACK-18.svg "GENERATE MORE LOGO PACK-18")](https://generatemore.ai/?hsLang=en) [![GENERATE MORE LOGO PACK-07](https://generatemore.ai/hubfs/GENERATE%20MORE%20LOGO%20PACK-07.svg "GENERATE MORE LOGO PACK-07")](https://generatemore.ai/?hsLang=en) - [Services](https://generatemore.ai/answer-engine-optimization-aeo-services-generate-more) - [Case Studies](https://generatemore.ai/case-studies) - [Blog](https://generatemore.ai/blog) - [Pricing](https://generatemore.ai/ai-visibility-aeo-pricing) More results [Book a Call](https://meetings-eu1.hubspot.com/numminen) [Book a Strategy Call](https://meetings-eu1.hubspot.com/numminen) - [Services](https://generatemore.ai/answer-engine-optimization-aeo-services-generate-more) - [Case Studies](https://generatemore.ai/case-studies) - [Blog](https://generatemore.ai/blog) - [Pricing](https://generatemore.ai/ai-visibility-aeo-pricing) [Schedule Meeting](https://meetings-eu1.hubspot.com/numminen?uuid=fff7aed9-4f53-41a4-bece-2dc6b559df0f) ![4-2](https://generatemore.ai/hs-fs/hubfs/4-2.png?width=180&height=72&name=4-2.png) AI Tech Startup # From bootstrapped startup to $13M seed investment As a fractional CMO Lari Numminen was responsible for building out marketing activities from the ground up. Within 6 months DataCrunch had secured a historic $13M seed investment and secured their largest customer deal to date. [← Back to All Success Stories](https://generatemore.ai/ai-tech-marketing-case-study#back-to-the-listing-page) ## Building a growth marketing engine from the ground up 5x ### Search Traffic Increase Within the first 6 months we had achieved 5x growth in organic search visibility and traffic thanks to totally rebuilt blog content. +15k ### Youtube Video Views To launch our offer for NVIDIA H200 we developed a short video preview ad - seen on Youtube by niche AI engineer audience over 15,000 times. 15+ ### Media Mentions We secured major PR visibility for funding round, including exclusive stories in TechCrunch, EU Startups, Tech.EU and Silicon Canals. ## Fractional CMO Project In May, 2024 Lari Numminen joined DataCrunch as a fractional CMO, taking over responsibility for scaling out marketing responsibilities. The initial focus was on establishing a competitive understanding and differentiated positioning. Once the groundwork had been done, Lari devised a new content marketing plan and updated the company blog with 20+ new sales-focused blog articles. Within six months these articles had over 5x increase in organic search traffic and key top-5 ranking positions on competitive terms related to cloud GPU comparisons. Another major focus area was the PR for the $13M funding announcement. Working with an external PR agency and by issuing press releases Lari contributed to over 20 organic news publications in international tech media. Within the period Lari worked with DataCrunch they secured their largest customer deal to date and experienced significant international expansion in awareness and sales interest. In December, 2024 Lari handed over marketing responsibilities to a new Marketing Manager hire. ### About DataCrunch DataCrunch is a cloud computing platform for AI engineers based in Helsinki, Finland. They provide premium NVIDIA GPUs via private and public cloud VMs for AI training and inference.  ### Start Your Success Story Book a Strategy Call to see how we can help build your success story. ## Project Highlights ![3-Dec-29-2024-01-12-24-6425-PM](https://generatemore.ai/hs-fs/hubfs/3-Dec-29-2024-01-12-24-6425-PM.png?width=600&height=600&name=3-Dec-29-2024-01-12-24-6425-PM.png) International Team DataCrunch has a diverse and talented international team. ![1-3](https://generatemore.ai/hs-fs/hubfs/1-3.png?width=600&height=600&name=1-3.png) Smart Colleagues DataCrunch has an exceptionally talented and intellectually curious team. ![2-1](https://generatemore.ai/hs-fs/hubfs/2-1.png?width=600&height=600&name=2-1.png) Relaxed Workstyle At DataCrunch they worked hard but smart. The office had a casual and relaxed vibe. [← Back to All Success Stories](https://generatemore.ai/ai-tech-marketing-case-study#back-to-the-listing-page) #### About Generate More Oy Generate More is an AI SEO agency in Helsinki, Finland, founded by Lari Numminen, specialized in positioning Tech and B2B Solutions as unforgettable answers in AI search engines through results-focused AEO / GEO services. 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