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Procurement Media

10x awareness for the top community of procurement leaders

As an SEO consultant, Lari has supported the Art of Procurement in scaling up organic search engine visibility leveraging a catalog of 800+ podcast episodes and other quality expert content.

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Showcasing unique expertise and original  perspectives 

10x

Search Traffic Increase

Within the first 6 months we had achieved 10x growth in organic search visibility and traffic thanks to blog re-build and new content.

6x

Search Engine Visibility

Within the first 6 months we saw a significant 6x increase in total impressions on search engines, expanding the variety of key terms visible on Google.

15+

New Articles

To expand search engine visibility we created a series of educational "Learn" articles relevant to procurement executives, resulting in the vast majority of organic traffic growth.

Search Engine Optimization

In February, 2024 Lari Numminen started working with the Art of Procurement on search engine optimization (SEO.)

With a catalog of over 800 past podcast episodes and over 1000 expert-written articles, the Art of Procurement is among the top media destinations for procurement leaders around the world.

After an initial on-boarding analysis Lari created a new SEO-focused content strategy that re-purposed relevant past content to address the key search queries made by procurement executives.

As a result, Lari created a new catalog of "Learn" articles highlighting topical expertise and knowledge to new audiences, resulting in a 10x increase in overall organic search traffic within 6 months.

In addition, Lari supported the successful website migration from Wordpress to Hubspot CMS, maintaining search visibility across the full catalog of content.

 

About Art of Procurement

Art of Procurement is the top community media for procurement leaders. It consists of the most listened to procurement related podcast, events, and a catalog of over 1000 expert-authored articles.

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Project Highlights

3-Dec-29-2024-01-12-24-6425-PM
International Team
DataCrunch has a diverse and talented international team.
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Smart Colleagues
DataCrunch has an exceptionally talented and intellectually curious team.
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Relaxed Workstyle
At DataCrunch they worked hard but smart. The office had a casual and relaxed vibe.
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