Learn B2B Marketing Best Practices
SEO Playbook for B2B Marketers
Search engine optimization is one of the key activities of any business-to-business marketing teams. However, the techniques and best practices used differ widely from the SEO techniques used in B2C and eCommerce. Here are a few introductory resources you can reference to get started.
What is Search Engine Optimization (SEO)
Lead Generation Playbook
B2B marketers are often tasked with generating more leads. This task is easier said than done, as the methods for lead generation have developed greatly over the past years. Here are a few practical resources to get you started.
AI in Marketing Playbook
Artificial intelligence is greatly changing the way B2B marketers create and adapt content. Here are some quick references on how to get started with AI in marketing.
Compare AI Tools for B2B Marketers
There are hundreds of different AI-powered tools B2B marketers can use to be more productive and get a competitive edge. Here is a collection of different tools we've personally tested and tried out as experienced marketers.
AIContentfy - SEO on Autopilot?
Account Based Marketing Playbook
Account-based marketing is an emerging topic within B2B marketing that is often misunderstood or misused. Let's go through some of it's key applications and best practices based on our experience working with ABM over the past 5 years.
ChatGPT Playbook for B2B Marketers
Most marketers have tried ChatGPT to generate new content or creative ideas, however the best practices of how to use ChatGPT as a marketer are not easily available. We've put together some key materials to help you get started.
How to change your writing style in ChatGPT