The Challenge

In May 2025, Artur and Lari started working with Jeff, CEO of Suplari, on organic LinkedIn content.

The key challenge we faced was that we needed to boost Suplari's brand in the procurement technology niche and generate qualified leads. 

Our team set about creating a content strategy balancing educational middle-of-the-funnel and conversion-focused bottom-of-the-funnel content.

Important note: If you're interested in growing your personal brand on LinkedIn, we highly recommend starting with your personal profile. Its performance is far better than that of a LinkedIn company profile.

The Opportunity

LinkedIn organic content represents the most powerful, and underutilized, channel for B2B thought leadership.

Organic posting means content published directly from a founder's profile without paid promotion, reaching connections and their extended networks through LinkedIn's algorithm based on engagement and relevance.

The challenge for most founders: finding the time and framework to consistently create high-quality content that resonates.

This is where strategic content development becomes critical.

By partnering with Jeff to extract his expertise through structured interviews and transform those insights into LinkedIn-optimized content, we helped him develop and publish original thought leadership that reflected his authentic voice and unique perspectives.

The founder remains the source of all insights and approves all content before publication, ensuring authenticity while eliminating the bandwidth constraints that typically prevent consistent posting.

The result: Jeff's expertise reached tens of thousands of procurement leaders organically, without a single dollar spent on promotion.