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AI Spend Analytics for Procurement 

6.5x the number of impressions MoM

For Suplari, GenerateMore created a LinkedIn organic content marketing strategy focused on building a stronger brand on LinkedIn and attracting in-market buyers in the procurement spend analytics niche.

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We worked to build a stronger company brand and attract qualified leads

6.5x

Impressions

Within the first month we had achieved 6.5x growth in organic impressions  thanks to 3 types of LinkedIn content: text + image, videos, carousels. 

+5%

Followers

The number of followers on the company page increased by 5% each month.

28+

New LinkedIn Posts 

We mix CEO interviews, which become vertical videos, with "text + image" posts and carousels. This variety of content helps keep engagement high.

The Growth Curve

Here are the results achieved in the first month of working together (Results will be updated as the project continues).

Suplari LinkedIn growth curve by GenerateMore

About Suplari

Suplari is a spend analytics solution that makes your company go beyond spend intelligence with Automated Next Best Actions.

There's a wealth of data that you have not been able to access.  

Suplari cleans, connects, and analyzes data to unlock its potential.  

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Read some of the content we delivered

GenerateMore for LinkedIn personal brand example 1         GenerateMore LinkedIn growth Example 2        GenerateMore for LinkedIn personal brand example 3 

 

The Challenge

In May 2025, Artur and Lari started working with Suplari on AI-assisted organic LinkedIn content.

The key challenge we faced was that we needed to boost Suplari's brand in the spend analysis niche and generate qualified leads. 

Our team set about creating a content strategy balancing educational middle-of-the-funnel and conversion-focused bottom-of-the-funnel content.

Within weeks, Suplari achieved 650% more LinkedIn views and an average of one qualified lead per week.

After developing a programmatic LinkedIn content strategy for the business profile, we repurposed content on the CEO's personal profile.

Important note: If you're interested in growing your personal brand on LinkedIn, we highly recommend starting with your personal profile. Its performance is far better than that of a LinkedIn company profile.

 

Project Highlights

3-Dec-29-2024-01-12-24-6425-PM
International Team
DataCrunch has a diverse and talented international team.
1-3
Smart Colleagues
DataCrunch has an exceptionally talented and intellectually curious team.
2-1
Relaxed Workstyle
At DataCrunch they worked hard but smart. The office had a casual and relaxed vibe.
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