Finding marketing partners who truly understand procurement and supply chain technology requires more than generic B2B expertise. This guide highlights four specialized agencies that combine domain knowledge with proven results for procurement software vendors, supply chain platforms, and related technology companies.

Key Takeaways

• Domain expertise matters: Procurement and supply chain buyers require vendors who understand complex buying cycles, technical requirements, and industry-specific pain points
• AI search visibility is critical: With generative AI platforms reshaping how enterprise buyers research solutions, your marketing strategy must optimize for both traditional search and AI-powered discovery
• Four specialized disciplines covered: SEO and Answer Engine Optimization, B2B Tech PR, Product Marketing and Positioning, and Partnerships and Channel Development
• All agencies have procurement client proof points: Each agency featured has demonstrated success with procurement technology and supply chain software companies

Why procurement and supply chain solutions need domain-expertise

Marketing procurement and supply chain technology presents unique challenges that generalist agencies often struggle to address. Enterprise procurement decisions involve multiple stakeholders, lengthy evaluation cycles, and technical requirements that demand marketing partners with genuine industry understanding.

The procurement technology landscape has grown increasingly complex. Buyers now evaluate solutions across categories including spend management, supplier risk management, contract lifecycle management, e-sourcing, and supplier relationship management. Each category has its own competitive dynamics, analyst relationships, and buyer personas. Marketing agencies without this foundational knowledge waste budget targeting wrong audiences with messaging that fails to resonate.

Furthermore, procurement and supply chain professionals speak a specialized language. Terms like tail spend optimization, maverick purchasing, and supply chain visibility carry specific meanings that shape how these buyers evaluate solutions. Agencies that lack procurement domain expertise frequently produce content that procurement leaders immediately recognize as surface-level or inaccurate.

The rise of AI-powered search adds another layer of complexity. Enterprise buyers increasingly turn to ChatGPT, Perplexity, and other generative AI platforms to research procurement solutions. These platforms prioritize authoritative sources with demonstrated expertise, meaning your marketing must establish genuine thought leadership rather than simply optimizing for keywords.

Best marketing agencies for procurement and supply chain

1. Generate More – SEO and Answer Engine Optimization

Website: generatemore.ai

Specialty: Search Engine Optimization and Answer Engine Optimization (AEO) for B2B technology companies

Generate More addresses what many procurement technology companies now face: the widening gap between Google impressions and actual website clicks. As AI-generated answers increasingly satisfy search queries directly, traditional SEO approaches yield diminishing returns. Generate More specializes in optimizing visibility across both traditional search engines and emerging generative AI platforms including ChatGPT, Perplexity, and Claude.

The agency's methodology recognizes that brand authority and trust signals now matter more than technical SEO tactics alone. Their approach emphasizes creating content that AI systems recognize as authoritative, which requires deep understanding of how procurement and supply chain buyers actually search for solutions. This includes optimizing for the specific questions procurement leaders ask when evaluating technology investments.

Procurement and Supply Chain Client References:

• Art of Procurement – top peer-to-peer insights community for procurement leaders
• Suplari – Leading spend analysis and procurement analytics solution
• KNNX – AI-powered freight invoicing and supply chain management

Why Procurement Companies Choose Generate More:

• Multi-AI engine optimization ensures visibility across ChatGPT, Perplexity, Google AI Overviews, and other platforms where procurement buyers research solutions
• Systematic testing and review of AI visibility tools helps clients choose the right technology stack for their specific market position
• Focus on B2B technology companies means understanding the complex buying journeys typical of enterprise procurement software purchases

2. Corporate Ink – B2B Tech Public Relations

Website: corporateink.com

Specialty: B2B technology public relations, media relations, and thought leadership

Corporate Ink has built an extensive track record working with procurement and supply chain technology companies over the past two decades. Based in Boston, the agency specializes in buyer-centric PR that accelerates deals and strengthens credibility for B2B technology brands. Their approach focuses on generating intentional, buyer-centric stories that influence purchasing decisions.

The agency has recognized the shift toward AI-powered discovery and now offers generative engine optimization services specifically designed to help B2B technology brands get recommended by AI search engines. This evolution reflects their understanding that PR-driven content increasingly influences AI platform citations, making traditional media coverage even more valuable for procurement vendors.

Procurement and Supply Chain Client References:

• JAGGAER – One of the world's largest independent spend management companies
• Keelvar – AI-powered sourcing and procurement optimization platform
• LeanDNA – Factory inventory and supply chain management software
• Scoutbee – AI-powered supplier discovery platform
• riskmethods – Supply chain risk management solutions
• Supply Wisdom – Supplier risk intelligence platform
• Manhattan Associates – Supply chain and omnichannel solutions

3. Liberis Consulting – Product Marketing and Positioning

Website: liberisconsulting.com

Specialty: Product strategy, positioning, analyst relations, and fractional product marketing for procurement and supply chain technology companies

Liberis Consulting was founded specifically to address the product marketing challenges faced by procurement, supply chain, and finance technology startups. The consultancy recognizes that despite securing funding, many B2B technology companies struggle to build go-to-market strategies capable of competing with established players. Liberis fills this gap with advisory, consulting, and product marketing solutions designed for these specific markets.

The team brings deep experience from senior product marketing roles at procurement and supply chain technology companies. This practitioner background means they understand not just marketing theory, but the specific competitive dynamics, analyst relationships, and buyer personas that shape success in procurement technology markets. Their analyst relations services cover relationships with Gartner, Forrester, and industry-focused analysts including Hackett Group, Spend Matters, and Zero100.

Procurement and Supply Chain Client References:

• Prewave – Supply chain risk monitoring and intelligence platform, where Liberis helped define the Ideal Customer Profile for the Supplier Risk Management space in North America
• riskmethods – Supply chain risk management, where Liberis led product marketing to build strategic marketecture for their risk management platform
• Raindrop – Procurement platform, receiving product marketing support linking product capabilities to value propositions

4. James Meads – Partnerships and Channel Development

Website: jamesmeads.com

Specialty: Partnerships and alliances, content marketing, and go-to-market strategy for procurement technology startups

James Meads brings over 16 years of corporate procurement experience from the automotive and FMCG industries to his consultancy work with procurement technology startups. This practitioner background provides invaluable insight into how procurement leaders actually evaluate and adopt technology solutions. He works with procurement technology companies on product strategy, content marketing, and building networks of partnerships and alliances.

Beyond consulting, James hosts The Procuretech Podcast with over 80 interviews featuring procurement technology founders and industry experts. This platform has established him as a trusted voice in the procurement technology ecosystem and provides his clients access to a broad network of potential partners and collaborators. He also created ProcurementSoftware.site, a directory of over 320 digital procurement solutions that demonstrates his comprehensive knowledge of the competitive landscape.

Procurement and Supply Chain Client References:

• Kodiak Hub – Supplier relationship management platform, citing James as a trusted procurement technology expert whose market knowledge helped elevate their industry profile
• Retreever – E-procurement and B2B marketplace platform, where James provided competitive landscape analysis of US and European e-procurement markets before MVP development
• Fairmarkit – Autonomous sourcing platform for tail spend management
• Raindrop – Procurement platform partnership development

How to choose the right agency for your procurement technology company

Selecting the right marketing partner depends on your current stage and specific challenges. Companies seeking to improve search visibility and AI discoverability should prioritize SEO and AEO expertise. Those needing to build credibility with analysts and media should focus on PR capabilities. Startups struggling with product-market fit messaging benefit most from product marketing specialists. And companies ready to scale through ecosystem partnerships need channel development expertise.

Most procurement technology companies eventually need all four disciplines working together. PR-driven content improves AI visibility. Strong positioning makes SEO content more effective. Partnership ecosystems amplify the reach of both PR and content marketing. The agencies listed here can work independently or complement each other as part of a comprehensive go-to-market strategy.

Agency comparison summary

Bottom line on marketing services for procurement and supply chain solutions

Procurement and supply chain technology companies face unique marketing challenges that generalist agencies rarely understand. The complexity of enterprise buying cycles, the technical nature of solution categories, and the specialized language of procurement professionals all demand marketing partners with genuine domain expertise.

The four agencies profiled here each bring deep procurement and supply chain knowledge combined with specialized marketing capabilities. Generate More addresses the critical challenge of AI search visibility. Corporate Ink provides the PR foundation that builds credibility and influences AI citations. Liberis Consulting delivers the product marketing expertise that shapes competitive positioning. And James Meads opens doors to partnerships that accelerate market expansion.

As AI continues reshaping how enterprise buyers research and evaluate procurement solutions, working with domain-expert marketing partners becomes increasingly important. These agencies understand both the procurement technology landscape and the evolving dynamics of B2B marketing, making them valuable partners for companies serious about growth in this competitive market.