Best Marketing Agencies for ProcureTech and Procurement Software in 2026

Procurement software is bought by people whose job is buying. They run structured evaluations, they recognise vendor spin, and they research the market before they speak to sales. The partners below have worked with procurement technology companies and understand that buyer. We chose them on four criteria: a stated focus on procurement or supply chain technology, named clients in the sector, a clear specialty, and a public explanation of how they work.

Looking for supply chain and logistics technology specialists instead? See our companion list of the best marketing agencies for supply chain software.

Key takeaways

• Domain expertise shortens the ramp-up. Procurement buyers use precise language (tail spend, maverick buying, should-cost, source-to-pay) and notice when a vendor's marketing gets it wrong.
• AI search now shapes the shortlist. Enterprise buyers ask ChatGPT, Google's AI Overviews and Copilot which procurement tools to evaluate, so marketing has to earn a place in those answers as well as in Google's results.
• Pick by specialty. AI search, PR, thought leadership, product marketing, partnerships and analyst advice each solve a different problem, and most ProcureTech companies need more than one over time.

The best marketing agencies for ProcureTech companies

1. Generate More: AI search and SEO for ProcureTech

Website: generatemore.ai
Specialty: AI search visibility (answer engine optimization) and SEO for procurement and supply chain software

Generate More is a Helsinki-based practice founded by Lari Numminen, a three-time CMO who has run marketing inside a procurement analytics company. It helps ProcureTech companies become the vendor that Google and AI assistants recommend when a procurement leader researches the category, and it measures the work in demo requests.

Why it is our top pick for ProcureTech: it publishes measured pipeline results from its ProcureTech and enterprise software programmes, not just rankings. The evidence is in three case studies.

• Enterprise ProcureTech platform: demo requests grew 20x in 17 months, from 1.7 to 33 a month. Two in three attributed demo requests now start with a search or an AI answer, and the client's website is the most-cited domain in its category's AI answers. Read the ProcureTech case study.
• Art of Procurement: 10x search traffic within six months for the community media brand for procurement leaders. Read the Art of Procurement case study.
• Enterprise process intelligence startup: 22x organic traffic and 10x new sales meetings within 12 months, competing against Celonis, UiPath, IBM and Microsoft. Read the enterprise sales case study.

Demo requests per month for an enterprise ProcureTech client, by where the buyer found the company. Source: client HubSpot. Read the case study.

Procurement and supply chain technology clients:

• Suplari: AI agents for spend analysis and procurement analytics
• LightSource: AI-native procurement platform for direct materials
• True ValueHub: AI-native direct material sourcing and should-cost analysis
• DeepStream: eSourcing software for mid-market procurement teams
• KNNX: transaction assurance and freight invoice automation
• Art of Procurement: podcasts, webinars, guides and events for procurement leaders

Best for: ProcureTech companies that want to be on the shortlist AI assistants and Google give procurement buyers, and to see the effect in demo requests.

2. Advance Procurement: ProcureTech marketing from a procurement practitioner

Website: advanceprocurement.io
Specialty: Marketing and sales support, branding and communication for ProcureTech start-ups

Advance Procurement describes itself as a globally operating boutique procurement technology and marketing consultancy. Its founder, Fabian Lampe, started the firm after roles at Bayer, Unilever, Deloitte and procurement solution providers, as he explained in an interview with Procurement Magazine.

That buy-side background is what sets it apart. The same firm runs digital transformation and savings programmes for procurement teams, and it offers marketing and sales support, branding and communication to ProcureTech start-ups. Messaging advice therefore comes from people who work with procurement buyers day to day.

Best for: ProcureTech start-ups that want their story shaped by someone who has worked inside procurement, before they spend on reach.

3. James Meads: partnerships and procurement software expertise

Website: jamesmeads.com
Specialty: Go-to-market, content and partnerships for procurement technology companies

James Meads is a procurement technology consultant and the host of The Procurement Software Podcast, which has published 172 episodes since March 2020. He also founded ProcurementSoftware.site, a directory of digital procurement solutions.

Best for: early-stage ProcureTech companies that want an industry insider's network, partnerships and audience.

4. Corporate Ink: B2B tech PR for procurement

Website: corporateink.com
Specialty: B2B technology PR, media relations and thought leadership

Boston-based Corporate Ink says it has 20+ years helping B2B tech providers reach procurement decision-makers. It also offers PR aligned with generative engine optimization, designed to improve visibility in AI-driven search, as described in its guide to supply chain PR agencies.

Clients shown on its procurement page: Jaggaer, LeanDNA, Fairmarkit and ORO.

Best for: fast-growing ProcureTech companies that need U.S. media visibility and credibility.

5. Liberis Consulting: product marketing and positioning

Website: liberisconsulting.com
Specialty: Positioning, product strategy, go-to-market and analyst relations

Liberis Consulting advises B2B technology companies in procurement, supply chain, finance and adjacent sectors on product strategy and market positioning. Its analyst relations work helps companies build credibility with the analysts and industry experts who shape buyer perception.

Clients quoted on its site: Prewave, riskmethods and Raindrop.

Best for: ProcureTech startups that need to sharpen positioning, define their ideal customer profile or prepare for analyst briefings.

6. Spark Communications: UK PR for procurement technology

Website: sparkcomms.co.uk
Specialty: B2B technology PR, thought leadership and content

Spark Communications is a London agency that has worked in PR, communications strategy and content for B2B tech and life sciences brands for 25 years. Its procurement credential is Ivalua. Communicate magazine reported that Spark won Ivalua's UK PR brief, covering thought leadership and media relations aimed at the procurement, supply chain, finance and enterprise IT press.

Clients shown on its work page, past and present: Ivalua, Boomi, Cloudera and Dynatrace.

Best for: ProcureTech companies building a profile in the UK, where procurement and finance trade media decide who gets taken seriously.

7. Round Earth Consulting: thought leadership and research-led stories

Website: roundearthconsulting.com
Specialty: Executive ghostwriting, surveys and reports, communications strategy

Round Earth Consulting was co-founded in London by Sarah Lafferty and Kathrin Eiben, and it lists its expertise as B2B tech in data, AI, supply chain and the modern web stack. The work centres on thought leadership: ghostwritten executive articles, data and visual storytelling, and survey-based reports, plus customer advocacy programmes.

The procurement link is Globality, the autonomous sourcing platform. Sarah Lafferty is the media contact on Globality's announcement of its new CMO in October 2025, and supply chain planning vendor ToolsGroup is among the client logos on Round Earth's site.

Best for: ProcureTech leaders who want bylined articles and original research that trade editors will publish.

Analyst firms that also advise ProcureTech vendors

Two procurement analyst firms sell go-to-market help to software vendors alongside their research. They are a different kind of partner from an agency, because procurement buyers also read their evaluations. Ask each one how it keeps paid advisory work apart from its independent coverage before you sign.

8. Ardent Partners: positioning tested against CPO research

Website: ardentpartners.com
Specialty: Research-led go-to-market strategy, messaging and analyst relations

Ardent Partners calls itself a research and advisory firm focused on helping procurement, accounts payable and HR executives make smarter decisions, and it is led by founder and chief research officer Andrew Bartolini. Its CPO Rising roundtables and summit give it a direct line to procurement leaders.

For solution providers, Ardent lists go-to-market strategy, positioning, messaging and launch support, along with marketing strategy and content development, customer reference programmes, and analyst relations strategy and briefing preparation.

Best for: ProcureTech vendors that want their positioning checked against what chief procurement officers are actually prioritising.

9. The Hackett Group (Spend Matters): vendor enablement

Website: thehackettgroup.com
Specialty: Analyst feedback on narrative and content, plus access to an enterprise client base

The Hackett Group acquired Spend Matters, the procurement and supply chain market intelligence firm founded in 2004, in May 2025. Its procurement solution intelligence programmes offer vendors analyst-guided narrative refinement, content support aligned to buyer value drivers, and exposure to Hackett's client base. The same page says membership is separate from Hackett's vendor research, and that taking part in its SolutionMap evaluations costs nothing.

Best for: established ProcureTech vendors that want analyst feedback on their story and a route to Hackett's enterprise clients.

Agency comparison

Why ProcureTech companies need domain expertise

Procurement technology covers spend analytics, sourcing, contract lifecycle management, supplier risk, supplier relationship management and source-to-pay suites. Each category has its own competitors, analysts and buyer personas, and procurement leaders know them well.

A generalist agency can produce content that is fluent but wrong in the details that matter to that reader. Procurement buyers evaluate vendors for a living, so they notice quickly and move on. Specialists already know the vocabulary, the incumbents and the questions finance and legal will raise during an evaluation.

AI search adds a second reason. When a procurement leader asks an AI assistant which spend analytics or sourcing tools to consider, the answer is built from comparison pages, trade media, analyst coverage and reviews. A company that is absent from those sources is absent from the answer.

How to choose the right agency

Match the agency to your constraint. Choose AI search and SEO when qualified buyers cannot find you, and PR when media and analyst credibility is the gap. If your positioning is unclear, start with product marketing before you invest in reach. Partnerships help most once the product is ready for ecosystem distribution.

Geography matters as well. A partner with relationships in the trade press of the market you are entering, whether that is the U.S. or the UK, will get you coverage faster. Analyst firms pay off later, once the product can stand up to the evaluation their own research teams will run.

FAQ

What is the best marketing agency for ProcureTech companies?

It depends on the constraint. For visibility in Google and AI answers, Generate More has the most published ProcureTech results, including 20x demo request growth for an enterprise procurement platform. For messaging shaped by procurement experience, Advance Procurement combines buy-side consulting with marketing support for ProcureTech start-ups. For PR, Corporate Ink has more than 20 years of procurement technology experience in the U.S., and Spark Communications has run UK PR for Ivalua.

Can ProcureTech vendors pay analyst firms for marketing help?

Yes. Ardent Partners and The Hackett Group both sell go-to-market and messaging support to solution providers. Hackett states that membership in its vendor programmes is separate from its research coverage and that SolutionMap participation is free. It is worth asking any analyst firm the same question before you buy.

How do AI assistants decide which procurement software to recommend?

AI assistants assemble their answers from sources they consider credible on the topic: comparison and evaluation pages, trade media, analyst reports, review sites and vendor websites that answer buyer questions clearly. Vendors appear more often when those sources describe them consistently.

How long does it take to see results from AI search in ProcureTech?

In our enterprise ProcureTech programme, monthly demo requests rose from under two to nine within the first four months, and passed 30 within 17 months. Results depend on the starting authority of the website and how much buyer-relevant content already exists.

Bottom line

ProcureTech companies sell to expert buyers who research first and trust specialists. Choose a partner whose specialty matches your constraint and whose client list proves it has sold into procurement before.

If you want your company on the shortlist that Google and AI assistants give procurement leaders, book an AI Positioning Call with Generate More.

Disclosure: This list is published by Generate More, which includes itself as the first entry. Descriptions of the other partners are based on their own websites and the press sources linked in each entry.