After spending years helping companies grow with marketing, I've learned one thing: founders don't need bigger marketing teams (not always, at least). They need smarter tools.
Your marketing budget is tight. You can't afford to hire specialists for every channel.
I've tested dozens of platforms over the past 2 years.
In this guide, I'll share the 10 AI marketing tools that I believe could deliver the biggest impact for your company and help you with AI search visibility.
These aren't just shiny new features. They're tools I use daily to help companies scale without adding headcount.
Ready to scale your B2B startup without hiring more people? The right AI marketing tools can help you compete with companies 10x your size. Start with the tools that solve your biggest marketing challenges today.
Why AI marketing tools matter to grow your business
Traditional marketing requires specialists. You need an SEO expert, a social media manager, a content writer, and a designer. That's easily $300K+ in salaries before you even start.
AI marketing tools flip this model in the AI search visibility era. One marketer with the right AI stack can do the work of three to five people (yeah, they will have pretty long working days, I know). I've seen it happen repeatedly.
Every tool on this list helps you grow faster with the team you have.
The best AI marketing tools I used
| Tool Name | Website | Best For |
|---|---|---|
| ChatGPT | chat.openai.com | Startup founders who need to create content but don't have a dedicated writer, or do not have time to do detailed research on a topic |
| Canva | canva.com | Companies that can't afford a designer but still need nice-to-look-at designs |
| Claude | claude.ai | Marketing teams that need SEO and social media content without sounding robotic |
| Semrush | semrush.com | Companies that want to do keyword research, competitive analysis, and have an AI-SEO assistant. |
| Writesonic | writesonic.com | Teams that need an AI-SEO agent to execute tasks on their behalf. |
| HubSpot | hubspot.com | B2B companies that want to nurture leads automatically |
| Hootsuite | hootsuite.com | Companies that want a consistent social media presence without dedicated staff |
| Grammarly Business | grammarly.com/business | Teams that create lots of written content but don't have professional editors or native English speakers |
| Descript | descript.com | Video content creation, demos, testimonials, and podcast editing |
1. ChatGPT
Website: https://chat.openai.com
What it could do: Generates content ideas, writes first drafts, helps with marketing strategy, simplifies content for readability, .... Honestly, I think it's easier to tell you what ChatGPT can't do for you.
Why I use it: ChatGPT has become my go-to brainstorming partner. I use it daily for deep research, content simplification, and social media post ideas.
Another daily task I execute thanks to ChatGPT is image generation: I prefer Sora by ChatGPT over the basic conversational image generation.
Best for: Startup founders who need to create content but don't have a dedicated writer, or do not have time to do detailed research on a topic
How I use it:
- Deep research to gain detailed insights about a specific topic
- Generate blog post ideas based on the DeepResearch
- Create a first draft of the blog posts based on the content ideas
- Create a draft of social media posts from existing blog content
- Draft product descriptions and landing page copy
- Create nice images (I suggest you use a Midjourney prompt library to do this)
Pro tip: Always edit AI-generated content. Add your unique insights and industry experience. The best content combines AI speed with human expertise.
Pricing: Free tier available, ChatGPT Plus at $20/month
ChatGPT's interface
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2. Canva
Website: https://canva.com
What it does: First, it helps me pay my bills. I can’t imagine my professional life without it. I use it for all my content creation needs. Canva provides semi-professional designs using AI for every marketing need. Then you can customize these templates.
Why I recommend it: Most startups or freelancers can't afford a designer. Canva's AI features let non-designers create professional-looking content. It’s quick, comprehensive, and the quality is good.
I believe it's perfect for:
- Social media graphics (I mainly use them for LinkedIn carousels and Instagram slides)
- Infographics for blog posts
- Presentation slides
- Email headers
Honestly, though, you can do a little bit of everything with Canva. Check out the software, and you'll quickly realize that their toolset is endless.
AI features that save me a lot of time:
- Magic Design generates layouts from text prompts
- Background remover for product photos (I can’t believe that 3 years ago this functionality was not available. Now I use it every day)
- Brand kit ensures consistent colors and fonts: Create one ASAP
- Resize designs for different platforms instantly
Pricing: Free tier available, Pro at $15/month, but double-check this part because they’re making some changes to their prices.
Canva's landing page
3. Claude
Website: https://claude.ai
What it does: Provides AI assistance for marketing tasks, analysis, and strategic thinking.
Why I use it: I mainly use Claude to write a blog content first draft, and to create HTML/CSS tables. Compared to ChatGPT, it’s easier to get an initial draft that's good enough. With ChatGPT, I spend too much time trying to get the tone of voice right. While Claude absorbed my tone of voice immediately.
Best for: Marketing teams that need help with SEO and social media content writing without sounding robotic.
Key features I find interesting:
- Long-form content creation and editing
- Marketing strategy analysis
- Customer research and persona development
- Competitive analysis and insights
- Complex data interpretation
Pricing: Free tier available, Claude Pro at $20/month
Canva's landing page
4. Semrush
Website: https://semrush.com
What it does: Here, it’s better to write “what it does not do”. Keyword research, competitor analysis, content optimization with AI insights, and site audit,....
Semrush is a huge galaxy, and it keeps expanding. You need a course to learn all its features.
Why I chose it: Semrush's AI Copilot is like having a junior SEO on call. It spots opportunities I might miss and suggests fixes in simple language. I tested it a few months ago, and I was positively impressed by it.
Best for: Companies that want to do keyword research, competitive analysis, and have an AI-SEO assistant. However, I still recommend that you have a basic understanding of SEO. This will allow you to distinguish what is and isn't worth it.
Key features:
- AI keyword suggestions based on your business
- AI Copilot
- Content gap analysis vs competitors
- Automated site audits with fix recommendations
- Real-time content optimization
Pricing: Plans start at $119/month
Semrush's landing page
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5. Writesonic
Website: https://writesonic.com
What it does: It’s an AI-Powered SEO agent. It helps you spot site problems, content opportunities, and monitor your AI-Search visibility. On top of that, they have a “content gap analysis tool” and an AI content writer.
Why it works: Writesonic is designed specifically for SEO, GEO, and AI search optimization.
Best for: Teams that need an AI-SEO agent to execute tasks on their behalf (I still suggest you have a good understanding of SEO to get the best results).
What you can create with Writesonic:
- Blog posts and articles
- Email campaigns
- Social media content
- Product descriptions
- Ad copy for LinkedIn and Google
How I use it: I use Writesonic to monitor my clients’ AI-search visibility, to spot content ideas, and to generate a first draft.
Pricing: A lot of tiers are available online. Just check yourself (it’s quicker).
6. HubSpot
Website: https://hubspot.com
What it does: Automates email marketing, lead nurturing, and customer communication using AI (+ many other things that I do not really know. Just check on their website)
Why it's valuable: HubSpot's AI helps predict which leads are most likely to convert. It also optimizes email send times and subject lines.
Best for: B2B companies that want to nurture leads automatically without hiring a marketing automation specialist.
AI-powered features:
- Lead scoring based on behavior
- Email subject line optimization
- Content recommendations for different buyer stages
- Chatbot conversations that feel natural
Pricing: Free tier available, paid plans start at $45/month
HubSpot's landing page
7. Hootsuite
Website: https://hootsuite.com
What it does: Schedules and optimizes social media posts using AI insights.
Why I use it: Managing multiple social platforms is time-consuming. Hootsuite's AI suggests the best times to post and generates content ideas.
Ideal for: Companies that want a consistent social media presence without dedicated social media staff (Side note: I still recommend hiring at least one person with a good understanding of the main social media platforms.)
Here are some key features of Hootsuite that I find interesting:
- Auto-scheduling at optimal times
- Content suggestions based on trends
- Performance predictions before posting
- Automated hashtag recommendations
Time savings: Cuts social media management time by 60-70%.
Pricing: Plans start at $99/month for teams (that’s costly, I know. Feel free to try some alternatives).
Hootsuite's landing page
8. Grammarly Business
Website: https://grammarly.com/business
What it does: Improves writing quality and ensures consistent brand voice across all content.
Why it matters: “Bicoz mozt laikely I wuld wrait like this” as I’m not a native English speaker. It just helps me feel more confident about what I write by avoiding some silly mistakes.
Best for: Teams that create lots of written content but don't have professional editors or native English speakers
Business features:
- Brand tone consistency checking
- Plagiarism detection
- Style guide enforcement
- Team performance analytics
Impact: Can improve content engagement by 25-40% through better clarity and tone. Which is a very important thing in the age of AI-search results and RAG.
Pricing: $15/month per user
Grammarly's landing page
9. Descript
Website: https://descript.com
What it does: Creates and edits videos with AI-powered features like auto-generated captions, transcript editing, and voice cloning.
Why I think it works: People prefer video content for product demos and explanations. But video production is expensive and time-consuming. Descript saves me time and money.
What I think Descript is perfect for:
- Product demos
- Customer testimonials
- Training videos
- Social Media Content: It can cut long, horizontal videos into over ten potentially viral videos.
- Podcast editing
AI features of Descript worth mentioning:
- Edit videos by editing text transcripts
- Auto-generated captions and subtitles
- AI voice cloning for consistent narration
- Remove filler words automatically
- Eye contact correction
- Generate a lot of vertical videos ready for social media.
Pricing: Free tier available, Creator $24 per person/month
Descript's landing page
10. Zapier
Website: https://zapier.com
What it does: Connects different marketing tools and automates repetitive tasks using AI.
Why automation saves money: Instead of hiring someone to do manual data entry, Zapier handles it automatically.
Perfect for: Teams that use multiple tools and want them to work together seamlessly.
Common workflows I use Zapier for:
- New leads from LinkedIn to CRM
- Blog subscribers to email marketing
- Social media mentions to Slack
- Form submissions to sales team notifications
Time savings: Can eliminate 10-15 hours of manual work per week.
Pricing: Free tier available, paid plans start at $19.99/month
Zapier's landing page
How to choose the right AI marketing tools
Not every tool will fit your business. Here's my framework for choosing:
- Start with your biggest pain point: Where does your team spend the most time on repetitive tasks? Pick the tool you think will solve that issue.
- Consider your skill level: Some tools require more setup than others (like N8N, which I did not mention in this guide). Choose tools that match your team's technical abilities.
- Test before committing: Most AI marketing tools offer free trials. Test 2-3 options before making a decision. Do not start with an annual plan immediately.
- Think about integration: Tools that work together save more time than standalone solutions.
The bottom line on AI marketing tools
The goal of AI Marketing tools isn't to replace human creativity. It's to boost what your small marketing team can do.
At GenerateMore, we've seen B2B startups achieve 8x growth in awareness and leads using AI marketing tools strategically.
The key is combining AI efficiency with human expertise and industry knowledge.
Start with one or two tools that address your biggest challenges. As you see results, expand your AI marketing stack.
Ready to scale your B2B startup without hiring more people? The right AI marketing tools can help you compete with companies 10x your size. Start with the tools that solve your biggest marketing challenges today.
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