--- title: "My Profound Review (2026): From AI Visibility Tracker to AI Marketer" description: "My updated Profound review for 2026: what AI Marketer, Context Manager and Agents add, who Profound fits, pricing after the Series D, and when Claude is enough." image: https://generatemore.ai/hubfs/generatemore.ai%20(2)-1.png --- [![generatemore.ai logo](https://generatemore.ai/hubfs/GENERATE%20MORE%20LOGO%20PACK-18-1.svg "generatemore.ai logo")](https://generatemore.ai/?hsLang=en-us) [![GENERATE MORE LOGO PACK-07](https://generatemore.ai/hubfs/GENERATE%20MORE%20LOGO%20PACK-07.svg "GENERATE MORE LOGO PACK-07")](https://generatemore.ai/?hsLang=en-us) - [Services](https://generatemore.ai/answer-engine-optimization-aeo-services-generate-more) - [Case Studies](https://generatemore.ai/case-studies) - [Blog](https://generatemore.ai/blog) - [Pricing](https://generatemore.ai/ai-visibility-aeo-pricing) More results En-us - English - United States - [Suomi](https://generatemore.ai/fi/blog/profound-arvio-hyv-ty-kalu-v-r-hintaluokka-useimmille) [Book a Call](https://meetings-eu1.hubspot.com/numminen) [Book a Strategy Call](https://meetings-eu1.hubspot.com/numminen) - [Services](https://generatemore.ai/answer-engine-optimization-aeo-services-generate-more) - [Case Studies](https://generatemore.ai/case-studies) - [Blog](https://generatemore.ai/blog) - [Pricing](https://generatemore.ai/ai-visibility-aeo-pricing) [Schedule Meeting](https://meetings-eu1.hubspot.com/numminen?uuid=fff7aed9-4f53-41a4-bece-2dc6b559df0f) [GEO](https://generatemore.ai/blog/tag/geo) # My Profound Review (2026): From AI Visibility Tracker to AI Marketer [![Lari Numminen](https://generatemore.ai/hs-fs/hubfs/lari%20copy.jpeg?width=40&height=40&name=lari%20copy.jpeg)](https://generatemore.ai/blog/author/lari-numminen) by [Lari Numminen](https://generatemore.ai/blog/author/lari-numminen) 15 min read Oct 28, 2025, 7:07:50 AM *Updated 30 September 2026. First published October 2025.* Profound is an AI marketing platform that tracks how brands appear in ChatGPT, Gemini, Claude, Perplexity, Copilot and Google's AI results, and since July 2026 it also runs an AI agent, Aim, that turns that data into marketing work. It is built for large marketing teams at companies like Ramp that manage many audiences and competitive segments at once. For an independent SEO consultant or a small team, much of what the AI Marketer does can already be assembled in Claude or ChatGPT for a fraction of the cost. When I first reviewed Profound in October 2025, it was a polished visibility tracker covering three answer engines, and I gave it 3.1 out of 5 for SaaS and B2B tech. A year later that scorecard no longer describes the product. Profound has raised [$180M in a Series D at a $1.8B valuation](https://www.globenewswire.com/news-release/2026/09/15/3362180/0/en/profound-raises-180m-series-d-at-1-8b-valuation-to-build-the-ai-platform-for-marketing-teams.html), rebuilt its [homepage](https://www.tryprofound.com/) around an AI Marketer, and its [pricing page](https://www.tryprofound.com/pricing) now lists only a free trial and a custom Enterprise plan. So I have dropped the feature scores. This update covers what Profound does that other tools don't, which teams it fits, and which teams can build something cheaper themselves. ## Profound at a glance (September 2026) | **What it is** | An AI marketing platform: AI search visibility tracking plus an agent layer (AI Marketer, Agents, Context Manager) | | --- | --- | | **Funding** | More than $335M in total, most recently a [$180M Series D](https://www.tryprofound.com/blog/series-d) led by Sequoia and Kleiner Perkins | | **Customers** | "More than 2,500 brands, a third of the Fortune 100" ([Profound](https://www.tryprofound.com/blog/series-d)) | | **Answer engines** | Up to 9 on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search ([pricing](https://www.tryprofound.com/pricing)) | | **Pricing** | Free 7-day trial, then custom Enterprise pricing | | **Best fit** | Scale-ups and enterprises running AI visibility across many segments, markets and ICPs, plus larger agencies | | **Look elsewhere if** | You are an independent consultant or a small team that prefers to configure its own workflows in Claude or ChatGPT | ## What has changed since my first Profound review? | | October 2025 (my first test) | September 2026 | | --- | --- | --- | | Answer engines | 3 (ChatGPT, Perplexity, AI Overviews) | Up to 9 on Enterprise | | Plans | Starter $99, Growth $399, Enterprise | Free trial and custom Enterprise | | Agencies | One website per account | [Agency Mode](https://help.tryprofound.com/articles/8593548222-agency-mode-overview) with pitch and client workspaces | | Beyond tracking | An Opportunities report with two recommendations | Aim, Agents, Projects, Context Manager, Sheets | | Integrations | API on Enterprise | API, [MCP](https://www.tryprofound.com/blog/three-workflows-to-try-with-the-profound-mcp) and an [official Claude connector](https://www.tryprofound.com/blog/the-profound-connector-is-live-in-claude-part-2), all Enterprise | | Funding | [$35M Series B](https://www.tryprofound.com/blog/series-b), led by Sequoia | More than $335M in total | Two of my original complaints have been fixed. Engine coverage has tripled, and agencies can finally run several clients from one account. My third complaint, that Profound is priced for enterprises, has become the company's stated strategy. ## What is Profound in 2026? Profound now describes itself as "the AI marketing platform to win in ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek, Google AI Overviews" on its [homepage](https://www.tryprofound.com/). The tracking products I tested in 2025 are all still there (Answer Engine Insights, Prompt Volumes, Agent Analytics and Shopping). They now serve as the data layer for an agent system that proposes and executes the work. I've heard Profound describe the idea as an "AI harness". Frontier models from OpenAI and Anthropic supply raw intelligence. The harness adds the direction, context and guardrails that turn a general model into a marketing specialist, and Profound builds it on three pillars: its own AEO research, best practices gathered from its customers, and integrations that let the agent read data and do work inside the existing marketing stack. The [Series D announcement](https://www.tryprofound.com/blog/series-d) says it directly: "The intelligence underneath is interchangeable." I think this is the most useful lens for deciding whether you need Profound. If the model is a commodity, you are paying for the harness, and the real decision is whether you need Profound's harness or can build your own. ![Profound AI visibility platform (tryprofound.com)](https://generatemore.ai/hs-fs/hubfs/tryprofound%20ai%20visibility%20tool.png?width=3508&height=1912&name=tryprofound%20ai%20visibility%20tool.png) Profound (tryprofound.com) when I first tested it in October 2025 ## What makes Profound stand out? Six capabilities separate Profound from the trackers I have tested, and most of them pay off in proportion to the size of the team using them. A two-person team will feel the price long before it feels the benefit. ### Prompt Volumes: demand data from real AI users Prompt Volumes is Profound's dataset of what people actually ask AI assistants. According to [Profound](https://www.tryprofound.com/features/prompt-volumes), it draws on "1.5+ billion real user prompts" from double opt-in consumer panels across ChatGPT, Gemini, Claude and Perplexity, refreshed weekly, and covers ten countries including the United States, the United Kingdom, Germany and France. Most trackers make you guess which prompts matter. Profound attaches volume to them, and the AI Marketer uses that volume to rank its recommendations. Every opportunity in the Ramp workspace I was shown arrived with its prompt volume attached, which is exactly the evidence a growth team needs when it has to defend a content budget. ### Front-end capture and citation tracking The methodology I praised in 2025 still holds up. Profound queries the same consumer interfaces a normal user sees, so the answers it records include live retrieval and the citations that come with it. It has kept building on that data. [Citation Decay](https://www.tryprofound.com/blog/citation-decay) tracks week-over-week citation counts for every cited URL, and a [YouTube citation breakdown](https://www.tryprofound.com/blog/introducing-youtube-citation-breakdown) shows which channels and video categories answer engines lean on. ### AI Marketer (Aim): from insight to project Picture a CMO asking for a board-ready briefing on AI visibility, sentiment and citations against competitors. In a walkthrough of Ramp's demo workspace, Aim produced that deck in 1 minute 34 seconds, in Ramp's colours and in dark mode, with a headline slide reading "Ramp is #3 in AI answers, and gaining." It also raised projects nobody had asked for. It spotted Ramp's UK launch from website data, and it flagged a nonprofit segment where Brex controlled the narrative on church credit cards, then drafted a ramp.com/nonprofit landing page brief with an outline, FAQs and open questions in a couple of minutes. Profound [launched Aim on 2 July 2026](https://www.tryprofound.com/newsroom/profound-launches-aim-to-transform-ai-search-data-into-marketing-execution) as "an always-on background agent" that monitors visibility, sentiment, accuracy, prompt volumes and brand data and turns them into prioritised projects with briefs and agent workflows. [Adweek](https://www.adweek.com/?p=1951626) quotes Josh Blyskal, who leads special projects at Profound, describing it as "capable of orchestrating the full end to end marketing loop as an interface". Since then Profound has added [image generation](https://www.tryprofound.com/blog/introducing-image-generation-from-your-ai-marketer) and a [Brainstorm mode](https://www.tryprofound.com/blog/introducing-brainstorm-mode-within-aim) that scopes broad goals into ready-to-run agents. ### Context Manager: one shared brain for the whole team "Slop is a choice" is a line I've heard Profound's CEO use, meaning generic AI output comes from missing context. [Context Manager](https://www.tryprofound.com/blog/introducing-context-manager-in-profound) is Profound's answer, described as "an organizational brain and operating memory for your AI Marketer". It holds four layers of knowledge. Brand Context covers positioning, voice, competitors and audiences; Personal Context stores each team member's preferences; the Knowledge Base holds uploaded source documents; and Synced Data adds opt-in access to Gong calls, shared Slack channels and email threads. Every generated block shows its source, so a marketer can open the call or file it came from. In the Ramp workspace, one user's personal context specified dark-mode decks with the Ramp logo, concise answers with headings and bullets, and recommendations grounded in prompt volume. The CMO deck came out exactly that way. Profound says Context Manager is available to Enterprise customers. ### Agents with schedules and triggers A competitor watch shows how the agents work in practice. One agent in the Ramp workspace, the "Competitor Pulse Checker", was written entirely in natural language. It scans a watchlist of competitor blogs over a set window, verifies publication dates, compares the new posts against Ramp's own content and recommends focused actions. Its outputs are a brief and an evidence ledger in Profound Sheets, its tools are Profound and Slack, and its context includes a battlecard PDF with a section headed "General landmines (never surface these in customer-facing output)". It runs every Monday at 7:00 AM. Triggers can also fire on events, such as a visibility drop of a set percentage or a competitor changing its pricing page. The agent's own run summary included a detail I liked. It told the user it had taken figures from a scraped Brex report without cross-checking them and asked for a human check. Rob, who works on growth and AI visibility engineering at Ramp, has made the same point, saying general models produce plausible first drafts, and human judgment still has to steer nuance, business context and accuracy. Around the agents sit the enterprise controls. The [homepage](https://www.tryprofound.com/) cites "200+ integrations", Profound has added [Adobe Experience Manager nodes](https://www.tryprofound.com/blog/introducing-adobe-experience-manager-nodes-in-profound-agents) for publishing content fragments, and [Command Center](https://www.tryprofound.com/blog/introducing-command-center) reports agent runs, hours saved and adoption against anonymised peers. ### Agency Mode This corrects my 2025 review, where I said Profound could not be used as an agency. According to Profound's [help centre](https://help.tryprofound.com/articles/8593548222-agency-mode-overview), "Agency Mode is designed for organizations that manage multiple brands or client workspaces under a single account." Agencies get short pitch workspaces, typically 30 days, for prospects and active workspaces for clients, each with its own prompts, competitors, engines and configuration. Pricing is not published on the pages I could access. ## Who is Profound best for? Ramp is the clearest picture of Profound's ideal customer. Rob described a job that barely existed two years ago, sitting between public content, audience research and how AI systems retrieve and represent the brand. Ramp sells the same product to construction project managers and to software CFOs, whose priorities differ even when they share spend authority, and it competes with card issuers that span every vertical as well as niche startups that own a single one. He called keeping every answer current "AI search whack-a-mole". Profound's [homepage](https://www.tryprofound.com/) credits Ramp with a "7x Increase in brand visibility", and [Sequoia](https://sequoiacap.com/article/partnering-with-profound-winning-on-the-ai-stage) reported the 7x for Ramp's accounts payable product. That profile generalises to a few kinds of buyer. Venture-backed scale-ups with several verticals, regions and ICPs get the most from Prompt Volumes, Context Manager and scheduled agents, because the work multiplies with every segment. Enterprises need the governance that the Enterprise plan [lists](https://www.tryprofound.com/pricing), including SSO/SAML, SOC 2 compliance and dedicated support. Larger agencies building an AEO practice get pitch workspaces and a [dedicated agency team](https://www.tryprofound.com/solutions/agencies). Retail brands get the Shopping module, which tracks product visibility in ChatGPT Shopping. The guardrails are what these teams are really buying. When twenty marketers use AI every day, the risk is twenty private prompt libraries, twenty versions of the positioning and no record of what anyone shipped. Profound gives them one context layer, approved landmines, human review and a dashboard showing whether the investment is being used. ## When is Claude or ChatGPT the better choice? Independent SEO consultants, small in-house teams and boutique agencies can build most of this harness themselves. I know because I run Generate More's client work that way. Each client has a Claude skill that holds its voice rules, positioning and content playbooks, and Claude connects over MCP to Ahrefs, HubSpot, Google Drive and an AI visibility tracker. Anthropic describes skills as "folders of instructions, scripts, and resources that Claude loads dynamically to improve performance on specialized tasks", and they are available on every Claude plan, including Free ([Claude Help Center](https://support.claude.com/en/articles/12512176-what-are-skills)). The pieces map closely onto Profound's. A skill plus project knowledge plays the role of Context Manager, a scheduled task plays the role of a triggered agent, and a prompt that pulls tracker data over MCP produces the CMO briefing. For the tracking data, [Superlines](https://www.superlines.io/pricing) includes an MCP server on every plan from €79 per month, and [Promptwatch](https://www.promptwatch.com/pricing) includes MCP and API access on all plans from $95 per month. In exchange, you keep full control over every instruction and output format. You do give things up. There is no equivalent of Prompt Volumes' panel data, no front-end capture at Profound's scale across up to nine engines, and no shared governance layer unless you build one. You maintain the harness yourself, and it only stays good if someone keeps it current. And the shortcut of piping Profound's data into Claude is closed to small teams, because Profound's [MCP](https://www.tryprofound.com/blog/three-workflows-to-try-with-the-profound-mcp) and [Claude connector](https://www.tryprofound.com/blog/the-profound-connector-is-live-in-claude-part-2) are available to Enterprise customers only. My rule of thumb is simple. If the people using the AI are also the people who configure it, build it in Claude. If they are not, and the organisation needs consistency across dozens of users, Profound's directed approach is probably worth the price. ## How does Profound work? Profound gathers its data by monitoring consumer-facing answer engines and recording their real-time responses, including the sources they cite. That matters because the retrieval step, where an engine searches the live web before answering, shapes most commercial answers, and a tool that only queries model APIs can miss it. The platform then turns your topics into a normalised series of prompts, phrased in the different ways people actually search, and runs them daily across the engines on your plan. Results from each engine are aggregated, because every engine has its own retrieval strategy and cites different sources. Prompt Volumes sits alongside this tracked data as a separate panel-based dataset of real user questions. ## What data does Profound collect? Answer Engine Insights is the core tracking product. Profound [refreshed it in September 2026](https://www.tryprofound.com/blog/go-from-insights-to-action-faster-with-the-refreshed-answer-engine-insights) with customisable tables and fewer clicks to insight, and together with Agent Analytics and Shopping it tracks six kinds of data. - **Visibility:** how often your brand appears across tracked prompts, sliceable by platform, topic, region, tags and competitor - **Sentiment and themes:** tone relative to competitors, the citations driving negative narratives, and themes that surface unprompted - **Accuracy:** answers checked against a source of truth you supply, to catch hallucinations and outdated facts - **Citations:** which domains and pages drive answers, how often, which formats dominate, and where competitors get cited - **Agent Analytics:** how AI crawlers access your site, across unlimited domains on both trial and Enterprise - **Shopping:** product visibility in ChatGPT Shopping and the competing products and retailers ## How much does Profound cost in 2026? Profound's [pricing page](https://www.tryprofound.com/pricing) lists two plans, checked on 30 September 2026. | | Trial | Enterprise | | --- | --- | --- | | Price | Free | Custom | | Prompts | 50 unique prompts, daily for 7 days | Custom volume, daily | | Answer engines | ChatGPT, Gemini, Google AI Overviews | Up to 9 | | Seats | Unlimited | Unlimited | | AI Marketer | Limited credits | Credits for the whole team | | Projects | No | Yes | | Prompt Volumes | 5 searches | Custom | | Data history and exports | None | All time, CSV and JSON | | API, SSO, SOC 2 | No | Yes | The $99 Starter and $399 Growth plans from my first review no longer appear on the page. I read that as a deliberate choice to sell Profound as an enterprise platform, and it is consistent with everything else in this update. Budget for an annual enterprise contract with a sales process, and use the trial to judge the AI Marketer before you talk to sales. ## Profound funding and company background Profound was founded about two years ago and is led by co-founder and CEO James Cadwallader ([Profound](https://www.tryprofound.com/blog/series-d)). Its funding has accelerated sharply in 2026: - **February 2026:** a [$96M Series C at a $1B valuation](https://www.tryprofound.com/newsroom/profound-raises-series-c-at-1b-valuation-to-lead-a-new-category-of-marketing) led by Lightspeed, taking total funding past $155M - **September 2026:** a [$180M Series D at a $1.8B valuation](https://www.globenewswire.com/news-release/2026/09/15/3362180/0/en/profound-raises-180m-series-d-at-1-8b-valuation-to-build-the-ai-platform-for-marketing-teams.html) led by Sequoia and Kleiner Perkins, with Lightspeed, Khosla Ventures, Saga Ventures, Evantic and South Park Commons, alongside the launch of an Ads Studio for AI search campaigns Analysts have noticed too. Profound was named a representative vendor in [Gartner's Market Guide for Answer Engine Visibility Tools](https://www.tryprofound.com/blog/profound-gartner-market-guide-for-answer-engine-visibility-tools), included in [Forrester's AEO technologies landscape for Q3 2026](https://www.tryprofound.com/blog/profound-named-in-forrester-s-answer-engine-optimization-technologies-landscape-q3-2026), and featured in [Gartner's 2026 Coolest Vendor Innovations report](https://www.tryprofound.com/blog/profound-named-in-gartner-2026-coolest-vendor-innovations-report). ## What are the best Profound alternatives? The right alternative depends on why Profound is wrong for you. For enterprises and larger teams that need a stable vendor, a contract procurement will sign and room for many users, these five are the realistic shortlist. | Tool | Best fit | AI search coverage | Pricing | My review | | --- | --- | --- | --- | --- | | [AirOps](https://www.airops.com/) | Content production at scale | Insights across 7+ answer engines on Pro | Solo and Pro free to start, Enterprise custom ([pricing](https://www.airops.com/pricing)) | Not reviewed yet | | [Semrush](https://enterprise.semrush.com/) (Adobe) | Companies on Adobe's stack | Brand mentions, sources and competitors across AI models | Enterprise pricing on request | [My Semrush review](https://generatemore.ai/blog/my-semrush-ai-seo-visibility-review?hsLang=en-us) | | [Ahrefs Brand Radar](https://ahrefs.com/brand-radar) | SEO teams already on Ahrefs | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, plus Claude for custom prompts | Custom Prompts from $50/mo, AI Visibility Index $199/mo | Not reviewed yet | | [HubSpot AEO](https://www.hubspot.com/pricing/marketing) | Companies on Marketing Hub Enterprise | 3 engines, 50 prompts run daily on Enterprise | Included in Marketing Hub Enterprise, from $3,600/mo | [My HubSpot AEO review](https://generatemore.ai/blog/my-hubspot-aeo-review-what-you-get-and-alternatives-in-2026?hsLang=en-us) | | [Scrunch](https://scrunch.com/pricing) (Sitecore) | Brands whose websites run on Sitecore | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta | From $250/mo billed annually, Enterprise custom | [My Scrunch review](https://generatemore.ai/blog/my-scrunch-ai-visibility-review-saas-and-b2b-tech-focus?hsLang=en-us) | ### AirOps Ramp appears on the customer lists of both AirOps and Profound, which shows how close the two products have become. [AirOps](https://www.airops.com/) says it works with brands "to set and execute the right AI discovery strategy", and its product centres on content engineering, meaning workflows that research, draft and refresh content at volume. The Pro plan includes insights across 7+ answer engines and unlimited seats, and Enterprise adds custom agent builds, MCP connectors and forward-deployed engineers ([AirOps pricing](https://www.airops.com/pricing)). AirOps fits teams whose bottleneck is content production at scale. ### Semrush (Adobe) Semrush is the safest procurement choice on this list. Adobe [completed its acquisition of Semrush](https://news.adobe.com/news/2026/04/adobe-completes-semrush-acquisition) on 28 April 2026 and is connecting it to Adobe Experience Manager, Adobe Commerce and Adobe Experience Platform. [Semrush Enterprise](https://enterprise.semrush.com/) offers an AI Optimization product that tracks brand mentions, sources and competitors across AI models, built on what Semrush calls "the market's leading prompt database". For a company already on Adobe's stack, it keeps SEO and AI search with one vendor. I tested the self-serve AI toolkit in [my Semrush review](https://generatemore.ai/blog/my-semrush-ai-seo-visibility-review?hsLang=en-us). ### Ahrefs Brand Radar Ahrefs Brand Radar draws on more than 448 million monthly prompts, with responses modelled from real search queries in Ahrefs' keyword database ([Ahrefs](https://ahrefs.com/brand-radar)). It covers Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, plus Claude for custom prompts. Custom Prompts start at $50 a month with a free tier on paid Ahrefs plans, and the AI Visibility Index costs $199 a month. It suits SEO teams that already run on Ahrefs and want AI visibility measured against the same keyword universe. Brand Radar is a measurement layer, so content execution stays with your team or your other tools. ### HubSpot AEO If your marketing already runs on Marketing Hub Enterprise, HubSpot AEO costs nothing extra to start. Enterprise starts at $3,600 a month and includes 50 prompts run daily across three engines, 5,000 answers a month and 5,000 HubSpot Credits ([HubSpot pricing](https://www.hubspot.com/pricing/marketing)). In [my HubSpot AEO review](https://generatemore.ai/blog/my-hubspot-aeo-review-what-you-get-and-alternatives-in-2026?hsLang=en-us) it had the most basic feature set of the tools I have tested. The procurement argument is still real, because a tool inside the CRM you already run skips a security review that can take months. ### Scrunch (Sitecore) Scrunch became a Sitecore company in June 2026. [Sitecore](https://www.sitecore.com/de-de/company/newsroom/press-releases/2026/06/sitecore-acquires-scrunch-to-help-brands-influence-discovery--and-buying-decisions) describes it as "an AI customer experience platform that helps brands understand and improve how they appear in AI search", and is combining its insights, recommendations and Agent Experience Platform with SitecoreAI content management, content marketing and digital asset management. Sitecore reports that Akamai saw a 364% increase in appearances in AI-generated answers. Scrunch is the natural choice for brands whose websites already run on Sitecore. My earlier test is in [my Scrunch review](https://generatemore.ai/blog/my-scrunch-ai-visibility-review-saas-and-b2b-tech-focus?hsLang=en-us). ### Lower-cost alternatives for smaller teams - **[Superlines](https://generatemore.ai/blog/superlines-best-ai-search-visibility-solution-you-havent-heard-about?hsLang=en-us):** an MCP on every plan and agency tiers - **[Promptwatch](https://generatemore.ai/blog/my-promptwatch-review?hsLang=en-us):** MCP and API on all plans, plus content generation features - **[Peec AI](https://generatemore.ai/blog/peec-ai-review?hsLang=en-us):** clean daily tracking; MCP and API are Enterprise features on its [pricing page](https://peec.ai/pricing) For the full field, see my [comparison of AI search visibility tools](https://generatemore.ai/blog/best-ai-visibility-tools?hsLang=en-us) and the [AEO World Map](https://generatemore.ai/best-aeo-companies-in-the-world-mapped?hsLang=en-us) of tools and agencies by country. ## Frequently asked questions about Profound ### How much does Profound cost? Profound offers a free 7-day trial with 50 prompts across ChatGPT, Gemini and Google AI Overviews. Beyond that, its [pricing page](https://www.tryprofound.com/pricing) lists only custom Enterprise pricing. The earlier $99 Starter and $399 Growth plans are no longer shown. ### How do I use Profound's Answer Engine Insights to get my brand into AI answers? Start with the prompts your buyers actually ask, using Prompt Volumes to prioritise by demand. Track where you are absent or described inaccurately, then look at which pages and domains the engines cite for competitors. The fixes are usually content on your own site that answers the question directly and presence on the third-party sources the engines already trust. Aim now proposes these actions as projects. Publishing the content and earning the citations is still your team's job. ### What are the best enterprise alternatives to Profound? For larger teams, the realistic shortlist is AirOps, Semrush (now part of Adobe), Ahrefs Brand Radar, HubSpot AEO and Scrunch (now part of Sitecore). AirOps is strongest on content production, Semrush and Scrunch fit companies already on Adobe or Sitecore, Ahrefs suits SEO teams already on its keyword data, and HubSpot AEO comes included with Marketing Hub Enterprise. ### Is Profound good for agencies? Yes, for larger agencies. [Agency Mode](https://help.tryprofound.com/articles/8593548222-agency-mode-overview) gives each client its own workspace and adds 30-day pitch workspaces for prospects. Smaller agencies will usually get better economics from tools with published agency tiers, such as Superlines. ### Does Profound have an MCP or work with Claude? Yes. Profound has an [MCP server](https://www.tryprofound.com/blog/three-workflows-to-try-with-the-profound-mcp) and is an [official connector in Claude](https://www.tryprofound.com/blog/the-profound-connector-is-live-in-claude-part-2), which lets you update tracked prompts and build Profound Agents from inside Claude. Both are available to Enterprise customers only. ### What is Profound Aim? Aim is Profound's AI Marketer, [launched in July 2026](https://www.tryprofound.com/newsroom/profound-launches-aim-to-transform-ai-search-data-into-marketing-execution). It monitors AI search signals and brand data in the background, surfaces prioritised opportunities, creates projects with briefs, and hands execution to Profound Agents under marketer control. ### Is Profound a good company? By the usual signals, it is the category leader. It has raised more than $335M, counts [a third of the Fortune 100](https://www.tryprofound.com/blog/series-d) among its customers, and appears in both Gartner and Forrester coverage of answer engine optimization. It fits large, multi-segment marketing teams far better than small ones. ## My verdict on Profound in 2026 Profound is now the most complete enterprise platform in AI search. The combination of Prompt Volumes, front-end capture across up to nine engines, Context Manager and scheduled agents is something no other vendor I have tested offers in one place, and the Ramp workspace showed it doing real work in minutes. It is built for teams like Ramp's, with many segments and many marketers who need to work from the same playbook. For those teams the directed approach is worth paying for. Independent consultants and small teams will get more from pairing a cheaper tracker that ships an MCP with Claude or ChatGPT, and keeping full control over how their harness works. *How I researched this update: my original hands-on test of Profound on generatemore.ai in October 2025, a walkthrough of Profound's AI Marketer on Ramp's demo workspace in September 2026, and Profound's pricing page, help centre and blog, read on 30 September 2026.* **Want to know what ChatGPT says about your company?** [Book a 30-minute call](https://meetings-eu1.hubspot.com/numminen). I'll have looked before we speak. Share this [Share on Twitter](https://twitter.com/share?url=https://generatemore.ai/blog/my-profound-ai-search-visibility-review-for-saas-/-tech&text=My%20Profound%20Review%20(2026):%20From%20AI%20Visibility%20Tracker%20to%20AI%20Marketer) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://generatemore.ai/blog/my-profound-ai-search-visibility-review-for-saas-/-tech&t=My%20Profound%20Review%20(2026):%20From%20AI%20Visibility%20Tracker%20to%20AI%20Marketer) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://generatemore.ai/blog/my-profound-ai-search-visibility-review-for-saas-/-tech&t=My%20Profound%20Review%20(2026):%20From%20AI%20Visibility%20Tracker%20to%20AI%20Marketer) Previous story [← Best AI Search Visibility Trackers I Found After Testing 40+ Tools](https://generatemore.ai/blog/best-ai-visibility-tools?hsLang=en-us) Next story [My SEMRush AI SEO Visibility Review (SaaS and B2B Tech Focus) →](https://generatemore.ai/blog/my-semrush-ai-seo-visibility-review?hsLang=en-us) ## You May Also Like These Related Stories [My HubSpot AEO Review: What You Get and Alternatives in 2026](https://generatemore.ai/blog/my-hubspot-aeo-review-what-you-get-and-alternatives-in-2026?hsLang=en-us) ![](https://generatemore.ai/hubfs/generatemore.ai%20(2)-1.png) [AEO](https://generatemore.ai/blog/tag/aeo) ### My HubSpot AEO Review: What You Get and Alternatives in 2026 Sep 30, 2026, 5:09:14 AM 10 min read [My Peec AI Review for AI Search Visibility \[Updated August 2026\]](https://generatemore.ai/blog/peec-ai-review?hsLang=en-us) ![](https://generatemore.ai/hubfs/generatemore.ai%20(2)-1.png) [GEO](https://generatemore.ai/blog/tag/geo) ### My Peec AI Review for AI Search Visibility \[Updated August 2026\] Oct 2, 2025, 8:36:32 AM 19 min read [Superlines: best AI search visibility solution you haven't heard about in 2026?](https://generatemore.ai/blog/superlines-best-ai-search-visibility-solution-you-havent-heard-about?hsLang=en-us) ![](https://generatemore.ai/hubfs/generatemore.ai%20(2)-1.png) [AEO](https://generatemore.ai/blog/tag/aeo) ### Superlines: best AI search visibility solution you haven't heard about in 2026? Sep 21, 2026, 3:51:18 AM 13 min read #### About Generate More Oy Generate More is an AI SEO agency in Helsinki, Finland, founded by Lari Numminen, specialized in positioning Tech and B2B Solutions as unforgettable answers in AI search engines through results-focused AEO / GEO services. 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